LOEWE Perfumes Taps Eva Victor to Unveil New Fragrance Collection
The “Crafted Collection” brings three new scents each inspired by a singular note.
LOEWE Perfumes introduces its “Crafted Collection,” which includes three multifaceted perfumes: “Bittersweet Oud,” “Iris Root” and “Roasted Vanilla.” Harping on the fragrance house’s elevated vision, the new collection is said to celebrate singular scent notes by blending them with the finest ingredients and packaging them in artisanal, handblown glass bottles.
In honor of the launch, the brand called upon Sorry, Baby star Eva Victor to be the face of collection — which also serves as the first campaign under LOEWE’s new creative directors, Jack McCollough and Lazaro Hernandez. Photographed
by Tim Elkaim, the visual campaign bridges LOEWE Perfumes’ signature ethos of nature and scent.
As for the perfumes’ notes, “Bittersweet Oud” is said to be an exploration of the classic oud scent with a modern twist thanks to bitter orange and sandalwood. Meanwhile, “Iris Root” amplifies the powdery qualities of iris while adding an extra layer of complexity with timut pepper and angelica seed. Finally, “Roasted Vanilla” attempts to set itself apart from other vanilla perfumes by incorporating woody cognac and spicy pink pepper.
The “Crafted Collection” retails for $485 USD each and is available for purchase on the brand’s website.
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