Lululemon and Erewhon Are Reimagining the Grocery Store Fit
Dropping their first-ever capsule collection.
Your grocery store fits will no longer be a shameful secret, thanks to this unlikely new pairing. In the first collaboration of its kind, Lululemon and Erewhon are partnering on a fresh capsule that combines both brands’ commitment to well-being and community. Wholesome, clean and obviously aesthetic, this is the perfect fit for your next smoothie run.
With the organic essentials store frequented by celebrities like Emma Chamberlain, who swears by its salads, the shop has become a brand in its own right, and it’s about time it dropped a clothing collab. Exploring what it means to feel good both inside and out, the collection is a seamless blend of Lululemon’s technical expertise and Erewhon’s color and design cues. The result is everyday essentials in high-performance fabrics for the ultimate smoothie-girl aesthetic.
The 19-piece capsule features looks inspired by palm-tree-lined Los Angeles neighborhoods. For the girl on the go, the pieces are practical and stylish, featuring matching sets, activewear, and sweatshirts with cute graphics and playful color combinations. Highlights include the Brentwood track pant and track jacket, in a soft texture with dark hues and contrast white piping details. Style this alongside the “Fresh Produce” graphic tee to add some playful flavor to the fit. Picking up your fresh produce in a matching Lululemon x Erewhon set is how we want to spend our weekends.
The collection will be available via the Lululemon website on October 16, with Erewhon and Lululemon members able to shop for early access via the Lululemon app from October 14.
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