Sydney Schertenleib is On's Newest Ambassador
The FC Barcelona star is the first soccer player to act as face of the brand.
2025 has been a breakout year for FC Barcelona youngster Sydney Schertenleib, and she’s ready to usher in the new year as the newest face of On. As one of Switzerland’s brightest young talents at only 18, a partnership with the popular Swiss activewear brand makes perfect sense. Fronting On’s training and lifestyle lines, Schertenleib joins the likes of Zendaya and Burna Boy on the brand’s talent roster.
Schertenleib is growing rapidly in popularity for her on-pitch star power, breaking into one of the best women’s teams around and playing at her first major international tournament earlier this year. Off the pitch, she is slowly becoming a cultural force of nature, too. Her fashion and beauty content has earned her a healthy following of football fanatics and fashion lovers alike, making her the perfect candidate to grow On’s global image.
In a press release, Schertenleib said “On’s approach to design and performance feels really aligned with who I am. As a Swiss athlete, it’s exciting to partner with a brand that shares my roots and a passion for movement and pushing boundaries. I’m looking forward to working together on the projects ahead.”
To mark the new partnership, Schertenleib was shot by renowned Swiss photographer Iris Humm in a series of lifestyle and performance scenes, focusing on her natural movement and the blurred lines between the two in her daily life.
In other news, Nike just dropped some of the best football kits of the year.
