Urban Sophistication Says "Hello Kitty Forever"
With a collection featuring everyone’s favorite feline character.
Everyone’s favorite feline character is expanding its hold on our wardrobes and lives in this new collaboration. Urban Sophistication is partnering with Sanrio, the home of Hello Kitty, to bring us a collection full of cuteness overload and stylish edge.
The campaign examines the super fandom as a cultural phenomenon, a personal experience and a collective community. Inspired by the atmosphere of crowds filled with shared euphoria, the pieces channel that feeling into the collection. The key message is “Hello Kitty Forever,” which it carries wholeheartedly with pieces you can take to the club, to work or for a coffee with the girls.
The capsule features phone cases, bags and clothing that take Urban Sophistication’s design-driven approach and blend it with Hello Kitty’s longstanding and recognizable design. You’ll find puffy cases with bows and ears, graphic tees, tanks, hoodies and a small pink handbag perfect for storing all your adorable essentials.
The collection launches exclusively in Japan and Korea on December 11, and will be available via Urban Sophistication’s website and a limited-time pop-up in Tokyo throughout December.
In other news, check out these lipstick-stained kicks from Nike and Vaquera.
