Fashion

Dover Street Market Paris Puts the Fun in Dress-Up This Holiday Season

The new festive campaign features brands like Simone Rocha, Vaquera and Duran Lantink.

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Dover Street Market Paris Puts the Fun in Dress-Up This Holiday Season

The new festive campaign features brands like Simone Rocha, Vaquera and Duran Lantink.

Dover Street Market Paris just unveiled its new holiday campaign for 2025, and it’s taking us right back to our childhoods. Brimming with nostalgia, the new visuals are lensed by photographer Bruce Usher, who hand-selected original imagery from the DSMP archive.

Bringing OG visuals into today’s era, the new campaign features an overlay of classic and new season pieces from the likes of Comme des Garçons, noir kei ninomiya, Vaquera, Nemeth, Phoebe Philo, Undercover, Simone Rocha, Duran Lantink and more.

Placing these wish list items on top of vintage images, the result is a perfectly nostalgic campaign that offers festive inspo, a blend of our favorite designers and a celebration of DSMP’s past. It’s almost as if we’re right back in the year 2000 with all of our stickerbooks and dress-up dolls…

Take a look at the new visuals above and head to the Dover Street Market Paris website and store to shop its holiday selection.

In other festive news, check out Demna’s second collection for Gucci.

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