FC Porto and New Balance Mark 10 Years of Collaboration With a New Home Kit
With a campaign fronted by Sara Sampaio.
To celebrate New Balance and FC Porto’s long-standing tenth anniversary, the sports brand has released a new home kit for the 2025/2026 season. Sporting the traditional club colors, the new football jersey features blue and white stripes, paired with classic blue shorts and an alternate option of white shorts.
A new pink option has just been introduced — the “Sunfade” colorway, a tribute to the city of Porto, its beloved camellias and the unwavering passion of the club’s supporters.
“We’re incredibly proud to mark ten years with FC Porto – a club steeped in heritage and passion. This kit is a tribute to our shared journey, combining history, identity and innovation in a single design,” shares Kenny McCallum, Senior Director of New Balance Football Product, on the brand’s news page. “At New Balance, we believe football kits should connect emotionally with the people who wear them — whether on the pitch or in the stands — and we think this one truly captures what it means to be part of the FC Porto family.”
The campaign is fronted by Portuguese model and actress Sara Sampaio. “Sara Sampaio is the perfect choice for a year in which we’ll be competing in a global elite tournament. Just as FC Porto represents a region around the world, she is also a proud Portista and native of Porto who brings prestige to our roots on an international level. That’s why this connection, which would always be a source of pride, makes even more sense this year,” Tiago Gouveia, Marketing Director of FC Porto, explains.
The New Balance FC Porto home kit will be available for purchase on the sports brand’s official website.
Click the gallery to get a glimpse of the campaign images.
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