END. and Umbro Celebrate Footy Culture With New Kit Drop
Drawing on archival designs and cult favorites for a pitch-perfect capsule.
END. has been celebrating its 20th anniversary with special drops and collaborations, and the latest one comes just before the holidays in case you’re still wondering what to get the Sporty Spice in your life. Teaming up with heritage football and sportswear brand Umbro, the duo have released a collection of five unique football kits, with each one reflecting a part of the retailer’s story.
The five jerseys are all connected to one of END.’s global store locations: London, Milan, Manchester, Newcastle and Glasgow. The monochromatic collection features retro silhouettes decorated by Umbro’s signature jersey design codes, with tape logos and ’90s collars. Paying homage to the strong football culture of the cities represented, each kit includes a nod to a major club through reimagined shirt sponsors and badges, from Manchester United and AC Milan, to Chelsea and Newcastle.
A dreamy campaign shot by frequent Umbro collaborator and football aficionado Louis Bever sets the black, white and grey palette against marbled rose and blue backdrops in his signature, romantic lighting style.
The END. x Umbro jersey collection is available to purchase now exclusively on the END. website.
In other news, New Era joined forces with FC Barcelona to put the “cap” in capsule.
