Carhartt WIP Goes All in on Camo for FW25
Your winter wardrobe has landed.
Fan-favourite streetwear brand, Carhartt WIP, just dropped a moody campaign for its Fall/Winter 2025 collection.
Expanding on its workwear foundations, the collection features some familiar favorites in rinsed and faded canvas finishes, but this time with some fresh additions in the mix. The base palette consists of earthy tones in “Hamilton Brown,” wax and beige, with added red accents as a reinterpretation of classic styles like the Stanton Jacket and OG Double Knee Pants.
Outerwear and flannel shirts feature in deeper shades of maroon and navy, evoking the “jewel-tone glow of a city skyline after dark,” as stated in the press release and further echoed in the campaign backdrop.
As a fresh addition, two new camouflage motifs are featured, because one simply isn’t enough when it comes to camo. Titled “Camo Combi” and “Wild Dog Camo,” the prints make appearances across the collection, notably on military jackets and the classic baggy military pants.
The soft-focus campaign was shot by photographer Léa Cheeivi and takes inspiration from winter nights in city suburbs. The collection will be available on the Carhartt WIP website and stores globally.
In other news, The North Face just dropped a new streetwear line.
