8 Brazilian Beauty Brands to Keep on Your Radar
From Sol de Janeiro to Natura.
When it comes to Brazilian beauty brands, Sol de Janeiro might be the first to come to mind — but, there are a multitude of tried-and-true brands from Brazil that serve as staples for beauty lovers. With Brazilian Independence Day approaching on September 7, Brazil’s lasting impact on the beauty world is especially evident. No matter where you’re from, you most likely recognize Brazilian beauty brands for their skin-loving, natural ingredients and ability to bridge the gap between tradition and innovation.
Brazil’s booming beauty industry is a culmination of centuries of cultural tradition. Drawing inspiration from native ingredients and the country’s rich history of body care, Brazilian brands are often at the forefront of sustainable practices in the beauty space. Working directly with local communities and organizations that promote the ethical sourcing of ingredients, brands like Natura consider social impact to be a core part of its identity — just as much as its products are.
Beyond body care, Brazil is also responsible for integrating its ethos of indigenous ingredients and century-old customs across hair, fragrance, makeup and skincare. Although varying brands make use of different formulas and sustainability practices, Brazilian beauty brands have gained a reputation for being especially effective and inclusive.
Ahead, we outline eight of the most noteworthy Brazilian beauty brands to keep on your radar.
Sol de Janeiro
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Known for its cult-favorite Brazilian Bum Bum Cream and Perfume Mists, Sol de Janeiro is a cruelty-free, vegan brand specializing in body care products. Its luxurious formulas promise to leave your skin feeling silky and soft, thanks to ingredients like Brazil nuts and coconut oil. As for sustainability, the brand collaborates with suppliers to positively impact natural resources and also uses excess plastic to craft musical instruments for Brazil’s Mangueira Samba School.
Granado
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When it comes to perfume, Granado is a popular choice for luxe fragrances and bath products. In 1870, the brand was founded as a pharmacy that emphasized natural ingredients and Brazilian heritage. Now, Granado is merging its cultural background with its passion for high quality perfume. Its lineup includes gourmand hand creams and floral diffusers — all of which are made possible thanks to natural ingredients and ethical production.
Natura
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Cruelty free, vegan brand Natura is bringing natural skincare to the masses. In addition to its mission of nature-first beauty and preservation of the Amazon Forest, Natura is making use of innovative formulas that moisturize while improving skin texture. Its expansive range includes bath, hair, skin and fragrance products that utilize fair-trade ingredients.
Bruna Tavares
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Founded by a Brazilian makeup artist and journalist, Bruna Tavares is a beauty brand dedicated to bringing high-quality, accessible makeup to Brazil. Its cruelty-free foundations, eye pigments and lip liners claim to be both easy-to-use and long-lasting. Additionally, its carefully made formulas feature paraben-free, dermatologist-tested ingredients.
Costa Brazil
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Costa Brazil’s tagline is “beauty by nature, backed by science,” and that sentiment is prominent in its clean formulas and natural ingredients. The brand specializes in skincare, body, fragrance and hair products — which are said to be just as good for the environment as they are for you. By partnering with Conservation International, Costa Brazil aims to empower its community through sustainable strategy and nourishing products.
O Boticário
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As the self-proclaimed “most loved beauty brand of Brazil,” O Boticário is attempting to merge beauty with conservation. The fragrance-focused brand also started out as a pharmacy, and later turned into a big name in the Brazilian beauty industry for its inclusive approach to beauty. Making use of sustainable ingredients, O Boticário’s affordable products are making perfume more accessible while simultaneously preserving Brazil through its initiatives.
Sallve
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Founded in 2019, Sallve is a cruelty-free, vegan skincare brand that uses active ingredients to deliver real results. Its lineup includes skincare products for every concern: an Anti-Dark Circle Stick, a Firming Hyaluronic Acid, an Anti-Acne Serum and a Dry Touch Sunscreen, among many others — which bring long-term benefits thanks to clinically-tested formulas.
Hela Beauty
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High-performance skincare brand Hela Beauty was created by influencer Helena Bordon and dermatologist Dr. Alessandra Fraga. The brand develops science-first products that are all based on naturally derived, active ingredients. In addition to its innovation in skincare, Hela Beauty is dedicated to sustainable development and mantaining transparent relationships with its consumers.
While you’re here, read about Ap0cene’s entry into the beauty category.
