GUIZIO Drops a Collection With K-Pop Sensation LE SSERAFIM
Girl-group charisma meets subversive New York design in this limited-edition capsule.
New York-based label GUIZIO just debuted its first-ever collaboration with global K-pop sensation LE SSERAFIM. The capsule integrates the brand’s bold edge with the group’s charismatic energy, delivering a playful reimagining of everyday essentials.
The girl group consists of Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Euncha, who have quickly made history as the fastest K-pop act to be invited to perform at Coachella after debut, taking the stage in April 2024 and later performing at the MTV VMAs and EMAs. The fearless quintet has proved their standing in both music and pop culture, making them the perfect collaboration for Danielle Guizio, with whom they all worked closely to bring this collection to life.
Reflecting their shared values of confidence and female empowerment, the worlds of music and fashion merged to bring this fresh and fearless take on wardrobe essentials. The limited-edition capsule includes graphic and bedazzled tees, oversized hoodies, foldover pants, knee-high socks and a plush bear charm. Designed for both comfort and style, the pieces can be worn around the house, out on the town or even up on stage.
Founder and designer Danielle Guizio shared, “It’s a huge honor to partner with artists who are not only incredibly talented but also inspire a global community through their individuality and strength.” GUIZIO has long been empowering the wearer through its designs, and this collection does just that by deviating from the traditional and providing a collection that’s both girly and bold with a hint of nostalgia.
The capsule is now available via the GUIZIO website and flagship store in New York.
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