Kendall Jenner Debuts Alo's New "Green Olive" Colorway
“Luxury Is Wellness.”
Fresh off the back of its recent sneaker launch, the Los Angeles-based lifestyle label ALO is back with another major release. Teaming up with Kendall Jenner, the brand debuted its new Fall 2025 campaign back in August, which saw the model sporting the message that “Luxury Is Wellness.”
Captured at Amangiri in Utah, the new campaign featured Jenner in moments of stillness and strength, pictured travelling on horseback through nature, along with mindful movements. Presenting luxury as “a state of wellbeing,” the new campaign explores themes of freedom, space and ease, each associated with the idea of true luxury.
Jenner played a key part in the campaign’s creative direction, according to the brand, tapping into her minimalist aesthetic and passion for wellness. Spotlighting the new Core Collection, the campaign features a curated capsule of 10 ALO essentials, hand-selected by the model herself.
“ALO’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded. That’s what ALO is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special,” Jenner explained in the press release.
Building on the initial release, ALO just dropped a second phase of the campaign, debuting a new “Green Olive” colorway, as modelled by Jenner.
Take a look at the new ALO campaign and colorway above and head to the brand’s website to shop the new styles.
In other campaign news, Sporty & Rich is celebrating the New York Yankees.
