Yoonchae of KATSEYE Is Brand Ambassador of Dr. Jart+
Plus, a new campaign.
Dr.Jart+ has named Yoonchae of KATSEYE its first-ever North American brand ambassador and the face of its latest Premium BB Cream campaign. The Korean skincare brand, founded in Seoul, says the partnership adds to its run of collaborations with Korean artists, pairing its skincare heritage with the pop star’s perspective on individuality and self-expression.
“I’ve always believed that taking care of my skin is a way of taking care of myself,” Yoonchae says in a press release. “No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin.”
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The partnership centers on the Premium BB Cream SPF 30, a skincare-makeup hybrid credited with introducing BB cream to the U.S. Newly reformulated with 2 percent niacinamide and glycerin, it’s said to moisturize, strengthen the skin barrier and protect with SPF while delivering all-day coverage and a natural glass skin finish.
In other news, Dove Cameron released a skincare line with Curology.
