Enter the Scandi Daydream With GANNI's SS26 Campaign
“Summer has always been a time of discovery for me.”
We’re all guilty of summer daydreaming long before the warm weather hits, and GANNI is no exception. The brand just dropped its Spring/Summer 2026 campaign rooted in this in-between dream state.
Lensed by Harley Weir and styled by Vanessa Reid, the shots unfold in a country home, inspired by the Danish summer house that creative director Ditte Reffstrup spent her childhood. Maximalist interiors and home comforts create a space full of expression, while soft light filters through the windows, signalling the changing seasons.
Maggie Maurer stars as the protagonist, embodying the GANNI Girl in all her confidence and self-expression. The campaign captures the moments between seasons when doors open, excitement kicks in and new beginnings unfold. “Summer has always been a time of discovery for me. Those echoes of childhood stay with you and shape who you become. With this collection, we wanted to turn those fleeting moments into something lasting,” shared Reffstrup.
Take a look at the dreamy images above and head to the GANNI website to shop the collection.
In other news, Maison Margiela just dropped the link to its digital archives for free.
