Bella Hadid Debuts a Miss Sixty Capsule Collection
Evolving their ongoing relationship with a launch event during Milan Fashion Week.
After bringing Miss Sixty back for SS25, Bella Hadid has evolved her relationship with the nostalgic label, continuing to star in its recent campaigns. Now, the duo is taking the relationship to the next level by introducing a brand new capsule collection, in collaboration with Hadid herself.
Drawing on the model’s own Miss Sixty archive, the resulting collection transports us back to the era that influenced her the most, leaning into her memories of the brand from way back when. Taking inspiration from nostalgic silhouettes, vintage designs and the Y2K attitude, the collection favors low-rise, flared jeans, fitted crop tops and figure-hugging shapes, all with a signature Bella twist.
Of course, it wouldn’t be Miss Sixty without denim, so, naturally, there’s plenty of it, but instead of being seen as “just a material,” it’s instead repositioned as a foundation, an anchor and a defining form. Accessorizing vintage-style denim and crop tops are signature Sixty details like ruby-red buttons, metallic accents and the ever-classic 60 star motif.
To celebrate the new capsule and the growing partnership, Miss Sixty enlisted Hadid as a co-creative director for the collection campaign, teaming up with photographer Yasmine Diba to recreate a surrealist version of a ’90s shopping mall. Taking inspiration from iconic films of the era like Mean Girls and Jennifer’s Body, the result is nostalgic yet self-assured and perfectly Bella.
Take a look at the new collection and campaign above, and head to the brand’s website or Milan flagship to shop.
In other fashion news, here’s the latest from Milan Fashion Week.
