KNWLS and Miss Sixty Just Dropped the Ultimate Hot-Girl Collaboration
With a campaign featuring Alana Champion and full of early aughts drama.
Ever felt like you need a way to bring your favorite Y2K trends into your current fashion styling without feeling dated? Well, this collaboration is bringing you just that. Alexandre Arsenault and Charlotte Knowles, the creative duo behind London-based label KNWLS, are reanimating Miss Sixty’s sassy spirit for the modern day.
An edgy, off-kilter essence grounds the collection while nostalgic details add that extra femininity. Pom-pom-tipped toggles give a sporty, Y2K cinch to a shearling coat, while pockets appear in unexpected places throughout the collection. The early aughts drama is everywhere. Bleached out denim with spliced hems, ultra low-rise silhouettes and capri pants, it’s a modern naughties wonderland.
KNWLS’ design sensibility steers the collection with its signature leather, corsetry and mini skirts a mainstay throughout. A denim jacket with a bodice construction nods to the brand’s emblematic Claw jacket, while on the accessories front, slouchy hobo bags feature in leather with stud details and an adorable cat charm to channel your feline energy. The collaboration also includes a hero shoe in a pointed silhouette, an instant tell of the KNWLS brand.
The hot campaign is lensed by Marili Andre and features model-of-the-moment Alana Champion. Inspired by early 2000s screensavers, the backdrop sees skyscrapers and desert dunes create an instant feeling of nostalgia. We can’t wait to get our hands on this one.
The collection is now available via the KNWLS and Miss Sixty websites, with the launch also supported by global pop-up activations in Seoul, Tokyo, London and Los Angeles over the next month.
In other news, check out this winter collaboration with Moncler and Jil Sander.
