Emma Chamberlain Finally Dropped a Homeware Line
Partnering with West Elm to bring her distinctive aesthetic to interiors.
Offbeat fashion, coffee and a quirky home, it can only be Emma Chamberlain. The internet star turned all-around celeb is launching her first-ever homeware collection, and we can’t believe it took this long.
Together with West Elm, Chamberlain is bringing her distinctive aesthetic to furniture, lighting, tableware, textiles and decorative accessories. The collection blends the star’s California cool with West Elm’s design language to create pieces made to elevate your home, whether you’re looking for something to complete a small space, something to add an expressive edge or just for everyday comfort.
The lineup is deeply personal, with design motifs inspired by Chamberlain’s tattoos and a mix of other personal iconography that translate into playful design moments, reflecting her signature charm. The showcase blends postmodernism and mid-century furniture into everyday living with vintage takes, wood tones, chrome accents and lacquered surfaces to add contrast and shine. Expect rounded silhouettes and graphic profiles that create sculptural decor with a soft and inviting nature. Highlights include a novelty pigeon mug (one of the star’s favorite animals) and a lacquered nightstand for a chic bedroom accent.
The drop is supported by a campaign that feels like a fashion editorial, lensed by Brianna Capozzi, which sees Chamberlain lounging in her self-designed space. The collection is now available via the West Elm website.
In other news, check out this fresh denim collab from GUESS JEANS and HYSTERIC GLAMOUR.
