LAAGAM Dives Into Summer With Paloma Le Friant
In a campaign complete with fresh fruit and salty hair.
LAAGAM is officially putting us on island time. The Barcelona-based brand dropped its Summer 2026 collection with a sun-drenched campaign starring DJ, model and cool-girl Paloma Le Friant. Shot in Ibiza, Le Friant’s childhood stomping grounds, the visuals are a warm, spontaneous slice of Mediterranean heaven, complete with fresh fruit, drying bikinis and zero plans.
The wardrobe is a love letter to unscripted summer living. We’re talking fluid dresses, striped co-ord sets, ruched tops and oversized shirts designed to move with the sea breeze. The materials feel like a vacation in themselves, mixing breathable linen and poplin with liquid-satin finishes.
Color-wise, the palette serves pure sunset goodness: butter yellow, dusty pink, aqua blue and warm sand. Subtle sequins and delicate embroidery add a hint of party-ready texture, while raffia and leather accessories keep things grounded. This is the ultimate relaxed wardrobe for when the concept of time completely disappears.
Check out the dreamy shots above and head to the brand’s website to shop the collection.
In other news, these are the best-dressed celebs from the 2026 Cannes Film Festival.
