KAROL G and Reebok Reunite for a Vibrant Sneaker Campaign
Bringing “Bichota” energy to the brand’s classics.
Reebok and global superstar KAROL G are back together, bringing endless energy to the next chapter of the footwear giant’s “Born Classic. Worn for Life.” platform. Titled “Born Classic. Worn Together.,” the new seasonal campaign is an ode to community, joy and the power of personal style.
Serving as Reebok’s creative muse, the Latin Grammy-winning icon shines in a vibrant commercial directed by Alfred Marroquín. Set against the lively backdrop of Mexico City, the visual showcases a crew moving together to iconic beats, wrapped in the warm, sunset-inspired hues of KAROL G’s Tropicoqueta era.
“What I love most about ‘Born Classic. Worn Together.’ is that it’s rooted in joy, energy and community,” KAROL G shared in a press release. “We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we’re all connected.”
The campaign spotlights beloved, timeless silhouettes reimagined for daily wear, including the classic Club C 85 Vintage, the retro Freestyle Hi and the effortlessly cool Workout Plus. Crafted in supple Garment Leather with fresh, seasonal colorways, these iterations blend heritage and charm with modern street style.
The new Reebok Classics collection is available to purchase now on the Reebok website and select retailers.
In other news, Nike tapped its biggest stars for its new Studio Fleece campaign.
