Prada Beauty Taps Zendaya as Its Latest Global Ambassador
The star is highlighting “Prada Paradoxe.”
Prada Beauty has named Zendaya the newest face of “Prada Paradoxe,” tapping her as the fragrance‘s global ambassador. Citing her era-defining run in film and her ever-shifting, hard-to-categorize public persona, the brand says Zendaya embodies the multifaceted spirit the “Paradoxe” scent has built its identity on. Leaning into that same sense of duality, Prada Beauty positions the partnership as a new chapter for the perfume, marked by the debut of “Prada Paradoxe Sweet Chemistry.”
“I love how ‘Paradoxe’ celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world,” Zendaya says in a press release. “Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached.”
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The campaign centers the brand’s newest scent “Sweet Chemistry,” a fruity-floral combination of blackcurrant syrup, luminous orange blossom absolute and a neroli milk accord — balancing sharpness and softness in a way that mirrors Zendaya’s own layered identity. The rollout, directed by Academy Award winner Barry Jenkins, plays into the same contradiction Prada has built the fragrance around: strong yet vulnerable, ever-changing yet always herself.
In other news, Alisha Boe is the face of “Black Opium.”
