Nike Taps Alysa Liu, Sha'Carri Richardson and More for Its New Studio Fleece Campaign
Reinventing daily essentials for the upcoming season.
It’s official: your daily uniform just received a major upgrade. Nike just dropped the new Studio Fleece collection, a minimalist, performance-driven sportswear system crafted through a lens of elevated comfort and intentional design.
Informed by insights from over 300 women worldwide, the lineup bridges the gap between athletic functionalism and streetwear. Designed to transition through every moment of your day, the collection spans crewneck and quarter-zip sweatshirts, full-zip and pullover hoodies, micro-shorts and structured sweatpants.
What truly sets Studio Fleece apart is its tailored versatility. Offered in both classic standard cuts and roomier oversized fits, the collection introduces three distinct weights: lightweight, mediumweight and heavyweight. Lightweight is breathable, super soft and ideal for warm-weather, transitional layering. Mediumweight is set to be your go-to for everyday wear, while heavyweight is crafted to hold a defined shape, bringing extra warmth and structure to athlete-off-duty styling.
The attention to detail shines through in every finish. Lightweight and mediumweight silhouettes feature a five-time sueded treatment for an ultra-plush feel, while the “Total Black” colorways utilize a new fade-resistant dye recipe built to maintain its deep, rich color through at least 30 washes.
To launch its new athlete uniform, Nike tapped some of its best for a fun campaign leaning into the athlete-off-duty style. Our personal favorites are Alysa Liu, Sha’Carri Richardson and dynamic sibling duo Reece and Lauren James.
The Nike Studio Fleece collection is available now on the Nike website across North America, Europe, the Middle East and Africa, with a worldwide rollout arriving September 1.
In other news, NikeSKIMS just elevated our activewear with the Studio Edit 02.
