Marianna Mukhametzyanova

Creative Editor
marianna.mukhametzyanova@hypebae.com +852 3563 9035
PUMA and Central Saint Martins Collaborate on FW20 Sustainable Collection
Fashion 

PUMA and Central Saint Martins Collaborate on FW20 Sustainable Collection

For the love of water.
417 Hypes

BIMBA Y LOLA Gets Weird in  'The Cosmic World of Kelsey Lu'
Fashion 

BIMBA Y LOLA Gets Weird in 'The Cosmic World of Kelsey Lu'

Putting the ‘extra’ in ‘extra-terrestrial’.
366 Hypes

Valentino Introduces 'Empathy' Campaign for FW20/21 Collection
Fashion 

Valentino Introduces 'Empathy' Campaign for FW20/21 Collection

A charitable initiative for the Lazzaro Spallanzani Hospital in Rome.
634 Hypes


Pull&Bear Launches Capsule Collection with Singer Nicki Nicole
Fashion 

Pull&Bear Launches Capsule Collection with Singer Nicki Nicole

The limited-edition range is part of the ‘Sicko19’ line.
805 Hypes

The Nike Dunk Low Disrupt Champions Creativity, Connection and Unity
Footwear 

The Nike Dunk Low Disrupt Champions Creativity, Connection and Unity

An exclusive video campaign from retailer OVERKILL called “Reunited.”
1,070 Hypes

New Balance's "Undyed" 327 Is a Champion of Sustainable Design
Footwear 

New Balance's "Undyed" 327 Is a Champion of Sustainable Design

An interview with the design team behind the new 327 model.
2,382 Hypes


Byredo's Lil Fleur Fragrance Campaign Celebrates Teen Spirit
Beauty 

Byredo's Lil Fleur Fragrance Campaign Celebrates Teen Spirit

With interviews that delve into identity, memory and the meaning of happiness.
564 Hypes

PUMA UK Spotlights Young Female Creatives With "Women On The Rise" Campaign
Culture 

PUMA UK Spotlights Young Female Creatives With "Women On The Rise" Campaign

Featuring a live podcast hosted by Note To Self.
717 Hypes

Marc Jacobs Stars in Givenchy's New SS20 Campaign
Fashion

Marc Jacobs Stars in Givenchy's New SS20 Campaign

Alongside iconic actor Charlotte Rampling.
1,668 Hypes

Persian Queer Pop Princess Gia Woods Drops Music Video for Single "HUNGRY"
Music

Persian Queer Pop Princess Gia Woods Drops Music Video for Single "HUNGRY"

Watch the video premiere here.
2,591 Hypes

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