Fashion 

PUMA and Central Saint Martins Collaborate on FW20 Sustainable Collection

For the love of water.

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PUMA and Central Saint Martins Collaborate on FW20 Sustainable Collection

For the love of water.

PUMA has teamed up with BA Fashion course at the London-based design school Central Saint Martins to explore more sustainable textile manufacturing in tandem, creating the new PUMA x CSM collaborative collection. This collection of sustainable designs is inspired by an appreciation of water.

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PUMA Central Saint Martins collaboration collection fashion apparel footwear sustainability LOVE water manufacturing techniques

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PUMA Central Saint Martins collaboration collection fashion apparel footwear sustainability LOVE water manufacturing techniques

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The collections aims to reinvigorate our connection to water; designs are inspired by technical seafaring gear, made of more sustainable materials and coming with love letters to water stitched into the insides of the garments. Other apparel features across the range include dope dye, embroidery, women overlays on the sleeves, elasticated cuffs and a general relaxed fit.

Apparel styles support more sustainable cotton farming through the Better Cotton Initiative (BCI) and are created with recycled polyester and dope-dye technologies. Footwear pieces also use recycled mesh and non-dyed canvas, resulting in a collection created with respect for our natural resources.

Check the new campaign video and imagery above and head to the Selfridges site to find out more.

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