Marianna Mukhametzyanova

Creative Editor
marianna.mukhametzyanova@hypebae.com
The Nike Dunk Low Disrupt Champions Creativity, Connection and Unity
Footwear 

The Nike Dunk Low Disrupt Champions Creativity, Connection and Unity

An exclusive video campaign from retailer OVERKILL called “Reunited.”
6,006 Hypes

New Balance's "Undyed" 327 Is a Champion of Sustainable Design
Footwear 

New Balance's "Undyed" 327 Is a Champion of Sustainable Design

An interview with the design team behind the new 327 model.
11,999 Hypes

Byredo's Lil Fleur Fragrance Campaign Celebrates Teen Spirit
Beauty 

Byredo's Lil Fleur Fragrance Campaign Celebrates Teen Spirit

With interviews that delve into identity, memory and the meaning of happiness.
2,415 Hypes

PUMA UK Spotlights Young Female Creatives With "Women On The Rise" Campaign
Culture 

PUMA UK Spotlights Young Female Creatives With "Women On The Rise" Campaign

Featuring a live podcast hosted by Note To Self.
2,346 Hypes

Marc Jacobs Stars in Givenchy's New SS20 Campaign
Fashion

Marc Jacobs Stars in Givenchy's New SS20 Campaign

Alongside iconic actor Charlotte Rampling.
4,727 Hypes

Persian Queer Pop Princess Gia Woods Drops Music Video for Single "HUNGRY"
Music

Persian Queer Pop Princess Gia Woods Drops Music Video for Single "HUNGRY"

Watch the video premiere here.
6,105 Hypes

H&M Announces Helena Helmersson as First Female CEO
Fashion

H&M Announces Helena Helmersson as First Female CEO

She is also the first non-family member to take the position at the company.
18,008 Hypes

A$AP Rocky, Meek Mill and Skepta are Headlining at London's Wireless Festival
Music

A$AP Rocky, Meek Mill and Skepta are Headlining at London's Wireless Festival

With performances from Rico Nasty, DaBaby, Doja Cat and others.
1,957 Hypes

BAPE Teams Up With J Balvin For a Funky Capsule Collection
Fashion

BAPE Teams Up With J Balvin For a Funky Capsule Collection

Featuring the adorable Baby Milo.
6,768 Hypes

Aries Partners up With PORTER For a Collection of Multi-Use Hybrid Bags
Fashion

Aries Partners up With PORTER For a Collection of Multi-Use Hybrid Bags

Featuring the famous Aries chain print pattern.
3,568 Hypes

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