Two signature silhouettes with a twist.
The new “SOFT WINS” campaign also marks the launch of the brand’s softest shoe — the Cloudsurfer 2.
In honor of Black History Month, Hypebae celebrates five footwear forces challenging the status quo by focussing on community, culture and childhood memories.
Presented by
PUMA
Capturing the cultural relevance of the sleek silhouette through a referential trend timeline.
Presented by
adidas
It was a true “Stellabration” at the pre-New York Fashion Week party.
With a celebratory campaign featuring athletes from skateboarding, basketball, dance and beyond.
Landing in four eclectic colorways.
First teased at the brand’s SS25 show during Paris Fashion Week.
Don’t worry, it’s still a stylish hybrid: part running shoe, part ballet flat.
Shot inside a New York City library, the new campaign stars Laila, Nadia and Janna.
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