Salomon Celebrates New XT-Whisper Colorways With the Gohar Sisters
Shot inside a New York City library, the new campaign stars Laila, Nadia and Janna.
Just last year, Salomon revived its signature XT-Whisper silhouette, following up with a brand new Sandy Liang collaboration to kick off 2025. Now, the brand has teamed up with the fashionable trio that is the Gohar sisters, known for their artistic talents and creative expertise. Starring in Salomon’s latest campaign, Laila, Nadia and Janna are captured inside a New York City library to showcase the newest chapter of the XT-Whisper story.
Exploring themes of freedom and fearlessness, the campaign acts as a creative interpretation of “Whisper,” highlighting the trio’s different personalities through playful visuals. Tapping into the shoe’s origins of trail racing and the XT Hawk, the campaign celebrates its evolution into a women’s silhouette.
Landing in four new colorways, the shoe is crafted with premium product finishes, layered callouts and Quicklace technology, adding to the shoe’s comfort and secure fastening.
Take a look at the new iteration of the XT-Whisper above and head to Salomon’s website on February 4 to shop the new colorways.
In other footwear news, PUMA debuted Speedcat Ballerinas at Copenhagen Fashion Week.
