Sponsored by Apple Music for the first time after Pepsi’s decade-long partnership with the NFL.
Accompanied by a four-piece apparel capsule.
The K-pop star’s first solo release in about six years.
Comprised of lingerie, sleepwear and more.
At the label’s Pitti Uomo 103 Guest Designer runway show.
After being rushed to the hospital due to a possible cardiac arrest.
Serving Y2K glam in the most head turning way.
All while announcing a fresh new drop for her beauty brand.
An ode to anti-vegan rhetoric.
Premiering on Paramount+.
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