Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • Fall/Winter 2026
  • Makeup
  • Milan Fashion Week
  • Hair
  • adidas
  • Collina Strada
  • Jane Wade
  • Campaigns
HypebeastHypebaeHypeartHypemapsHBX

K-Beauty

TOMORROW X TOGETHER's Taehyun Is a Skincare Ambassador
Beauty

TOMORROW X TOGETHER's Taehyun Is a Skincare Ambassador

K-beauty brand Centellian24 announces the star as global ambassador.
By /
5.1K   0 Comments
Save
KATSEYE and Laneige Are a Match Made in Heaven
Beauty

KATSEYE and Laneige Are a Match Made in Heaven

The beauty brand tapped KATSEYE to be its new global partner.
By /
25.5K   0 Comments
Save
V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR
Beauty

V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR

The star is the first face of TIRTIR.
By /
2.5K   0 Comments
Save
This K-Beauty Brand Wants You to Embrace Laziness
Beauty

This K-Beauty Brand Wants You to Embrace Laziness

Introducing Lazy Skinscience.
By /
3.0K   0 Comments
Save
Yes, PDRN Is Derived From Salmon Sperm — But It’s Not as Weird as You Think
Beauty

Yes, PDRN Is Derived From Salmon Sperm — But It’s Not as Weird as You Think

A skincare expert breaks down the popular ingredient.
By /
2.3K   0 Comments
Save
Charli XCX Is Proving Korean Skincare Is Brat
Beauty

Charli XCX Is Proving Korean Skincare Is Brat

The star headlined Oya Festival with skin prepped by Beauty of Joseon.
By /
2.1K   0 Comments
Save
Peggy Gou Is Serving Horse Girl in New Beauty of Joseon Campaign
Beauty

Peggy Gou Is Serving Horse Girl in New Beauty of Joseon Campaign

In honor of the K-beauty brand’s Day Dew sunscreen.
By /
2.4K   0 Comments
Save
Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem
Beauty

Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem

The luxury Korean skincare brand calls on microbiome-friendly formulas.
By /
1.3K   0 Comments
Save
The Best Vitamin C Serums for Brighter, Glowing Skin
Beauty

The Best Vitamin C Serums for Brighter, Glowing Skin

From SkinCeuticals to The Ordinary.
By /
12.8K   0 Comments
Save
Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign
Beauty

Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign

Everyone wins with the brand’s “Water Bank” Cream Moisturizer.
By /
2.0K   0 Comments
Save
Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin
Beauty

Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin

Three easy steps to a glowing complexion.
By /
1.6K   0 Comments
Save
K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product
Beauty

K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product

Meet the Blackberry Retinol Blemish Serum.
By /
788   0 Comments
Save
Load More