BTS Jin Spotlights Laneige's First-Ever Eye Patches
The global ambassador stars in a new campaign inspired by the Bouncy & Firm Eye Patches.
BTS‘s Jin is fronting Laneige‘s newest launch, marking the skincare brand’s official entry into the eye patch category with its Bouncy & Firm Cooling Hydrogel Eye Patches. Jin returns as the brand’s global ambassador following the ARIRANG World Tour. In a new campaign, the star is highlighting the eye patch’s ability to depuff and firm skin from morning to night.
The campaign itself follows the artist from in-flight touch-ups to red carpet appearances, emphasizing the glow-from-within look the product delivers. As Laneige’s global ambassador, Jin’s work with Laneige symbolizes the push to position itself as a leader in K-beauty, using his worldwide audience and influence to introduce the brand’s science-backed ethos to new markets.
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Inspired by microneedling, the patches are said to combine melting spicules, plant-derived PDRN, caffeine and niacinamide in order to boost absorption, smooth fine lines and reduce puffiness in just 20 minutes. The double-sided, embossed design works like a serum reservoir, hugging the eye’s contours for extra hydration and seamlessly fitting smile lines.
The Bouncy & Firm Cooling Hydrogel Eye Patches retail for $27 USD and are available for purchase on the brand’s website.
In other news, Sephora Collection has tapped Chloe Kelly as the face of its newest product.
