Fruity Booty Unveils New Vibrant Underwear Sets
Fashion

Fruity Booty Unveils New Vibrant Underwear Sets

Refresh your underwear drawer with two new patterns.

Fruity Booty Launches Check and Tweed Print Lingerie for FW21
Fashion

Fruity Booty Launches Check and Tweed Print Lingerie for FW21

Update your intimates drawer with these flattering sets.

Office Kiko x Fruity Booty Team Up on a Dreamy Lingerie Collection
Fashion

Office Kiko x Fruity Booty Team Up on a Dreamy Lingerie Collection

The Tokyo It model and style icon has designed a capsule of cute nightwear.

10 Cute Bras To Give Your Lingerie Drawers a Refresh
Fashion

10 Cute Bras To Give Your Lingerie Drawers a Refresh

An edit of chic intimates from our favorite indie brands.

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year
Fashion

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year

From bodysuits to wireless bras, here are the styles you’ll be rocking at home in 2021.

12 Comfy Wireless Bras To Wear All Day Long
Fashion

12 Comfy Wireless Bras To Wear All Day Long

So comfortable you’ll forget you’re even wearing one.

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles
Fashion

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles

A sweet holiday treat for yourself.

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days
Fashion

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days

The indie underwear brand’s new release evokes memories of summers past.

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer
Fashion

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer

Flaunt it, even in quarantine.

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite
Fashion

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite

Fruity Booty underwear makes quarantine dressing fun and chic.

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market
Fashion

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market

From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.