Jen Atkin
“Be Full of Yourself” is led by the brand’s new global ambassador, Jen Atkin.
The Hypebae Beauty Awards are back – with a brand new category, too. From celebrity-loved steamers to the most extra gua sha ever made, here are 2024’s winning tools.
Infused with the label’s bestselling scents.
Essential on-the-go products to achieve a chic look.
Perfect for both dogs and cats.
Jen Atkin, Kylie Jenner, Troye Sivan and more.
Perfume and dry shampoo, all in one.
Suitable for all hair types.
Available in “Fine,” “Medium” and “Thick.”
Complete with an infinity pool, personal cinema, fully stocked kitchen and more.
Featuring Kelly Rowland, celebrity hairstylist Jen Atkin and more.
