e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection
Essential on-the-go products to achieve a chic look.
Following its latest range with Chipotle, e.l.f. Cosmetics has now teamed up with OUAI‘s Jen Atkin on another collaborative makeup collection. The line consists of six items inspired by the celebrity hairstylist’s beauty philosophy of feeling powerful in your own skin.
“As a celebrity hairstylist, dog mom, new baby mom, someone who does her makeup in the car with her fingers and a woman running two brands, I’m the definition of girl on the go,” Atkin shares with HYPEBAE. “Similar to OUAI, I really wanted to create a set of essentials with a chic aesthetic at an accessible price point, and a collaboration with e.l.f. was the perfect fit to accomplish just that,” she adds.
Standouts in the collection include the XXTRA LIP Duo, which is a two-in-one creamy lipstick and liner duo that provides a rich, matte finish. Elsewhere, the Let’s e.l.f.ing Do It Face Palette features a sheer matte blush, sun-kissed bronzer, shimmering highlighter and a selection of luxe eyeshadows. Complete your look by defining your brows with the Eyes Up Here Kit and the Hair and Brow Pomade.
Peep the offerings above. The e.l.f. Cosmetics x Jen Atkin collection ranges from $5 to $14 USD and is now available online.
