K-Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.
961 Hypes

innisfree Introduces Multipurpose Oil Control Powder
Beauty

innisfree Introduces Multipurpose Oil Control Powder

Housed in adorable compacts designed by homeware brand Dinotaeng.
1,539 Hypes

12 of the Best Vitamin C Serums for Brighter, Glowing Skin
Beauty 

12 of the Best Vitamin C Serums for Brighter, Glowing Skin

Popular options from innisfree, Glow Recipe, Drunk Elephant and more.
3,480 Hypes


Rbow Is the Korean Body Care Brand Blending Beauty With Art
Beauty

Rbow Is the Korean Body Care Brand Blending Beauty With Art

The rising label offers unisex creams, nail lotions, perfumes and more.
674 Hypes

innisfree Launches New Jeju Color Picker Makeup Collection
Beauty

innisfree Launches New Jeju Color Picker Makeup Collection

Inspired by the camellia flower.
888 Hypes

The 7 Best K-Beauty YouTubers To Follow in 2021
Beauty 

The 7 Best K-Beauty YouTubers To Follow in 2021

From skincare gurus to makeup fanatics.
15,566 Hypes


K-Beauty Brand Dear Dahlia Launches Vegan Foundation in 35 Shades
Beauty

K-Beauty Brand Dear Dahlia Launches Vegan Foundation in 35 Shades

An airy makeup formula that doubles as skincare.
986 Hypes

'To All The Boys I've Loved Before' x Laneige Launch Two Custom Skincare Sets
Beauty

'To All The Boys I've Loved Before' x Laneige Launch Two Custom Skincare Sets

In anticipation of the franchise’s final chapter, ‘To All The Boys: Always and Forever.’
3,253 Hypes

innisfree Debuts All-Vegan "Simple Label" Makeup Line
Beauty

innisfree Debuts All-Vegan "Simple Label" Makeup Line

A tinted moisturizer, lip balm and mascara to complete that effortlessly natural look.
794 Hypes

Keep Your Hands Fragrant and Moisturized With tamburins' The Shell Perfume Hand Cream
Beauty

Keep Your Hands Fragrant and Moisturized With tamburins' The Shell Perfume Hand Cream

Packaged in minimal and luxe bottles signature to the label.
1,050 Hypes

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