K-Beauty

Botox Scaries Got You Down? Use These Alternatives
Beauty

Botox Scaries Got You Down? Use These Alternatives

Injectables are so last year.
2,096 Hypes

No, Your K-Beauty Routine Does Not Need 10 Steps
Beauty

No, Your K-Beauty Routine Does Not Need 10 Steps

Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.
1,199 Hypes

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques
Beauty

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques

Forget everything you *thought* you knew about lining your lips.
2,648 Hypes

Dr. Jart+ Knows That "Plump Skin Is In" With the Drop of Hydro-Plump Water Cream Moisturizer
Beauty

Dr. Jart+ Knows That "Plump Skin Is In" With the Drop of Hydro-Plump Water Cream Moisturizer

And yes, we’re ready for this jelly.
1,384 Hypes

K-Beauty Veteran Risabae Launches Her Very Own Label, TWO SLASH FOUR
Beauty

K-Beauty Veteran Risabae Launches Her Very Own Label, TWO SLASH FOUR

Opening a new era for the creative boasting over 2 million subscribers on YouTube.
12,071 Hypes

Laneige's Lip and Water Sleeping Masks Are Approved by Sydney Sweeney
Beauty

Laneige's Lip and Water Sleeping Masks Are Approved by Sydney Sweeney

The ‘Euphoria’ star has partnered with the K-beauty brand to highlight the cult-love products.
1,504 Hypes

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base
Beauty

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base

The “second skin” secret has been unlocked.
4,131 Hypes

Buzzy K-Beauty Brand tamburins Introduces Perfume Balm
Beauty

Buzzy K-Beauty Brand tamburins Introduces Perfume Balm

Celebrating the launch with a pop-up in Seoul.
13,451 Hypes

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum
Beauty

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum

Meet the up-and-coming beauty brand based between South Korea and the US.
24,081 Hypes

K-Beauty Brand tamburins Introduces Cream Fragrance, Perfume Shell X
Beauty

K-Beauty Brand tamburins Introduces Cream Fragrance, Perfume Shell X

In a campaign featuring BLACKPINK’s Jennie.
22,869 Hypes

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