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K-Beauty

V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR
Beauty

V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR

The star is the first face of TIRTIR.
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This K-Beauty Brand Wants You to Embrace Laziness
Beauty

This K-Beauty Brand Wants You to Embrace Laziness

Introducing Lazy Skinscience.
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Yes, PDRN Is Derived From Salmon Sperm — But It’s Not as Weird as You Think
Beauty

Yes, PDRN Is Derived From Salmon Sperm — But It’s Not as Weird as You Think

A skincare expert breaks down the popular ingredient.
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Charli XCX Is Proving Korean Skincare Is Brat
Beauty

Charli XCX Is Proving Korean Skincare Is Brat

The star headlined Oya Festival with skin prepped by Beauty of Joseon.
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Peggy Gou Is Serving Horse Girl in New Beauty of Joseon Campaign
Beauty

Peggy Gou Is Serving Horse Girl in New Beauty of Joseon Campaign

In honor of the K-beauty brand’s Day Dew sunscreen.
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Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem
Beauty

Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem

The luxury Korean skincare brand calls on microbiome-friendly formulas.
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The Best Vitamin C Serums for Brighter, Glowing Skin
Beauty

The Best Vitamin C Serums for Brighter, Glowing Skin

From SkinCeuticals to The Ordinary.
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Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign
Beauty

Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign

Everyone wins with the brand’s “Water Bank” Cream Moisturizer.
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Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin
Beauty

Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin

Three easy steps to a glowing complexion.
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K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product
Beauty

K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product

Meet the Blackberry Retinol Blemish Serum.
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K-Beauty Meets Cuteness With TONYMOLY x Squishmallows' First-Ever Collaboration
Beauty

K-Beauty Meets Cuteness With TONYMOLY x Squishmallows' First-Ever Collaboration

Skincare you can play with.
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This K-Beauty Brand May Change the Way We Buy Foundation
Beauty

This K-Beauty Brand May Change the Way We Buy Foundation

Introducing Laneige’s “Bespoke NEO” service and blending robots.
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