K-Beauty

Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem
Beauty

Unplain Thinks You Should Start Treating Your Skin Like an Ecosystem

The luxury Korean skincare brand calls on microbiome-friendly formulas.

The Best Vitamin C Serums for Brighter, Glowing Skin
Beauty

The Best Vitamin C Serums for Brighter, Glowing Skin

From SkinCeuticals to The Ordinary.

Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign
Beauty

Sydney Sweeney Competes Against Herself In Laneige's New Game Show Campaign

Everyone wins with the brand’s “Water Bank” Cream Moisturizer.

Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin
Beauty

Viral K-Beauty Brand Anua Creates Rice Skincare Line for Glass Skin

Three easy steps to a glowing complexion.

K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product
Beauty

K-Beauty Giant Glow Recipe Drops Its First-Ever Retinol Product

Meet the Blackberry Retinol Blemish Serum.

K-Beauty Meets Cuteness With TONYMOLY x Squishmallows' First-Ever Collaboration
Beauty

K-Beauty Meets Cuteness With TONYMOLY x Squishmallows' First-Ever Collaboration

Skincare you can play with.

This K-Beauty Brand May Change the Way We Buy Foundation
Beauty

This K-Beauty Brand May Change the Way We Buy Foundation

Introducing Laneige’s “Bespoke NEO” service and blending robots.

Botox Scaries Got You Down? Use These Alternatives
Beauty

Botox Scaries Got You Down? Use These Alternatives

Injectables are so last year.

No, Your K-Beauty Routine Does Not Need 10 Steps
Beauty

No, Your K-Beauty Routine Does Not Need 10 Steps

Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques
Beauty

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques

Forget everything you *thought* you knew about lining your lips.

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