K-Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora
Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora

Its popular Pony Effect line will also be available in the US soon.
By /
2,989 Hypes
High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer
Beauty 

High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer

From Aesop to Lush, our editors break down their holy grail beauty products.
By /
3,984 Hypes
3CE Debuts New Eyebrow Cushion & Purple Matte Lippies
Beauty

3CE Debuts New Eyebrow Cushion & Purple Matte Lippies

All you need for a fresh summer face.
By /
492 Hypes
K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line
Beauty

K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line

Pre-orders are open now.
By /
681 Hypes
Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon
Beauty

Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon

Boost your summer skincare.
By /
982 Hypes
L'Oréal Acquires Korean Brand STYLENANDA
Fashion

L'Oréal Acquires Korean Brand STYLENANDA

The company reportedly sold for approximately $371 million USD.
By /
13,494 Hypes
innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign
Beauty

innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign

Not even Mercury retrograde can ruin this.
By /
3,439 Hypes
Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine
Beauty

Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine

Take notes for glowy skin.
By /
65,324 Hypes
3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have
Beauty

3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have

Available in 10 shades.
By /
4,248 Hypes
21 Makeup & Skincare Products You Need to Try out This Spring
Beauty 

21 Makeup & Skincare Products You Need to Try out This Spring

Holy grails that HYPEBAE editors can’t live without.
By /
25,274 Hypes
More ▾