K-Beauty

This K-Beauty Brand May Change the Way We Buy Foundation
Beauty

This K-Beauty Brand May Change the Way We Buy Foundation

Introducing Laneige’s “Bespoke NEO” service and blending robots.

Botox Scaries Got You Down? Use These Alternatives
Beauty

Botox Scaries Got You Down? Use These Alternatives

Injectables are so last year.

No, Your K-Beauty Routine Does Not Need 10 Steps
Beauty

No, Your K-Beauty Routine Does Not Need 10 Steps

Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques
Beauty

K-Beauty's "Overlip" Trend Sets the Standard for Lip Lining Techniques

Forget everything you *thought* you knew about lining your lips.

Dr. Jart+ Knows That "Plump Skin Is In" With the Drop of Hydro-Plump Water Cream Moisturizer
Beauty

Dr. Jart+ Knows That "Plump Skin Is In" With the Drop of Hydro-Plump Water Cream Moisturizer

And yes, we’re ready for this jelly.

K-Beauty Veteran Risabae Launches Her Very Own Label, TWO SLASH FOUR
Beauty

K-Beauty Veteran Risabae Launches Her Very Own Label, TWO SLASH FOUR

Opening a new era for the creative boasting over 2 million subscribers on YouTube.

Laneige's Lip and Water Sleeping Masks Are Approved by Sydney Sweeney
Beauty

Laneige's Lip and Water Sleeping Masks Are Approved by Sydney Sweeney

The ‘Euphoria’ star has partnered with the K-beauty brand to highlight the cult-love products.

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base
Beauty

This TikTok Viral K-Beauty Hack Is the Key to a Flawless Foundation Base

The “second skin” secret has been unlocked.

Buzzy K-Beauty Brand tamburins Introduces Perfume Balm
Beauty

Buzzy K-Beauty Brand tamburins Introduces Perfume Balm

Celebrating the launch with a pop-up in Seoul.

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum
Beauty

Learn About the Effects of White Dandelion in Skincare, as Told by Talitha Koum

Meet the up-and-coming beauty brand based between South Korea and the US.

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