K-Beauty

BTS x AMOREPACIFIC to Release Purple Lip Sleeping Mask for ARMYs
Beauty

BTS x AMOREPACIFIC to Release Purple Lip Sleeping Mask for ARMYs

A limited version of the Laneige bestseller.
7,321 Hypes

PONY x Morphe Unveil an Ethereal "Constellation Sky" Makeup Collab
Beauty

PONY x Morphe Unveil an Ethereal "Constellation Sky" Makeup Collab

Featuring a 39-pan eyeshadow palette, lip tints and beauty stickers.
3,007 Hypes

Dear Dahlia's Festive Makeup Collection Serves up Rich Hues and Sparkles
Beauty

Dear Dahlia's Festive Makeup Collection Serves up Rich Hues and Sparkles

Intense pigments for the ultimate holiday glam.
896 Hypes

Content Creator Suesasha on Exploring Style and Building Her YouTube Channel
Beauty 

Content Creator Suesasha on Exploring Style and Building Her YouTube Channel

Meet the K-beauty and fashion guru who’s loved for her unique aesthetic.
11,948 Hypes

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand
Beauty

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand

The label is launching overseas for the first time.
3,561 Hypes

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"
Beauty

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"

A fruity balm to keep your lips juicy.
778 Hypes

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season
Beauty 

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season

The formula is not only lightweight, but it also comes in the most aesthetic packaging.
1,561 Hypes

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle
Beauty

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle

The content creator was loved for her positive energy and down-to-earth personality.
32,250 Hypes

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements
Beauty

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements

Designed to give a smooth, egg-like finish.
1,184 Hypes

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.
1,660 Hypes

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