K-Beauty

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"
Beauty

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"

A fruity balm to keep your lips juicy.
480 Hypes

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season
Beauty 

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season

The formula is not only lightweight, but it also comes in the most aesthetic packaging.
969 Hypes

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle
Beauty

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle

The content creator was loved for her positive energy and down-to-earth personality.
29,922 Hypes

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements
Beauty

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements

Designed to give a smooth, egg-like finish.
1,058 Hypes

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.
1,298 Hypes


innisfree Introduces Multipurpose Oil Control Powder
Beauty

innisfree Introduces Multipurpose Oil Control Powder

Housed in adorable compacts designed by homeware brand Dinotaeng.
1,729 Hypes

12 of the Best Vitamin C Serums for Brighter, Glowing Skin
Beauty 

12 of the Best Vitamin C Serums for Brighter, Glowing Skin

Popular options from innisfree, Glow Recipe, Drunk Elephant and more.
3,867 Hypes

Rbow Is the Korean Body Care Brand Blending Beauty With Art
Beauty

Rbow Is the Korean Body Care Brand Blending Beauty With Art

The rising label offers unisex creams, nail lotions, perfumes and more.
759 Hypes

innisfree Launches New Jeju Color Picker Makeup Collection
Beauty

innisfree Launches New Jeju Color Picker Makeup Collection

Inspired by the camellia flower.
1,014 Hypes

The 7 Best K-Beauty YouTubers To Follow in 2021
Beauty 

The 7 Best K-Beauty YouTubers To Follow in 2021

From skincare gurus to makeup fanatics.
16,988 Hypes

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