K-Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora
Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora

Its popular Pony Effect line will also be available in the US soon.
2,989 Hypes

High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer
Beauty 

High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer

From Aesop to Lush, our editors break down their holy grail beauty products.
3,984 Hypes

3CE Debuts New Eyebrow Cushion & Purple Matte Lippies
Beauty

3CE Debuts New Eyebrow Cushion & Purple Matte Lippies

All you need for a fresh summer face.
492 Hypes


K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line
Beauty

K-Beauty Retailer Peach & Lily Is Launching Its Own Skincare Line

Pre-orders are open now.
681 Hypes

Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon
Beauty

Glow Recipe's $8 USD Watermelon Jelly Sheet Mask Is Coming Soon

Boost your summer skincare.
982 Hypes

L'Oréal Acquires Korean Brand STYLENANDA
Fashion

L'Oréal Acquires Korean Brand STYLENANDA

The company reportedly sold for approximately $371 million USD.
13,494 Hypes


innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign
Beauty

innisfree Now Has a Matte Mineral Setting Powder for Every Zodiac Sign

Not even Mercury retrograde can ruin this.
3,439 Hypes

Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine
Beauty

Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine

Take notes for glowy skin.
65,324 Hypes

3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have
Beauty

3CE's New Soft Lip Lacquer Is Your New Makeup Must-Have

Available in 10 shades.
4,248 Hypes

21 Makeup & Skincare Products You Need to Try out This Spring
Beauty 

21 Makeup & Skincare Products You Need to Try out This Spring

Holy grails that HYPEBAE editors can’t live without.
25,274 Hypes

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