Injectables are so last year.
Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.
Forget everything you *thought* you knew about lining your lips.
And yes, we’re ready for this jelly.
Opening a new era for the creative boasting over 2 million subscribers on YouTube.