K-Beauty

Content Creator Suesasha on Exploring Style and Building Her YouTube Channel
Beauty 

Content Creator Suesasha on Exploring Style and Building Her YouTube Channel

Meet the K-beauty and fashion guru who’s loved for her unique aesthetic.
11,475 Hypes

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand
Beauty

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand

The label is launching overseas for the first time.
2,632 Hypes

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"
Beauty

Laneige's Popular Lip Sleeping Mask Arrives in "Peach Iced Tea"

A fruity balm to keep your lips juicy.
629 Hypes

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season
Beauty 

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season

The formula is not only lightweight, but it also comes in the most aesthetic packaging.
1,323 Hypes

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle
Beauty

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle

The content creator was loved for her positive energy and down-to-earth personality.
31,441 Hypes

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements
Beauty

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements

Designed to give a smooth, egg-like finish.
1,112 Hypes

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.
1,471 Hypes

innisfree Introduces Multipurpose Oil Control Powder
Beauty

innisfree Introduces Multipurpose Oil Control Powder

Housed in adorable compacts designed by homeware brand Dinotaeng.
1,821 Hypes

12 of the Best Vitamin C Serums for Brighter, Glowing Skin
Beauty 

12 of the Best Vitamin C Serums for Brighter, Glowing Skin

Popular options from innisfree, Glow Recipe, Drunk Elephant and more.
4,091 Hypes

Rbow Is the Korean Body Care Brand Blending Beauty With Art
Beauty

Rbow Is the Korean Body Care Brand Blending Beauty With Art

The rising label offers unisex creams, nail lotions, perfumes and more.
835 Hypes

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