The artist isn’t leaving her K-pop upbringing behind, she’s reshaping it into something entirely her own.
Blending New York edge with Seoul-born practicality.
With a collection titled “FAKE HOLIDAY.”
From BLACKPINK to Stray Kids.
Grandma-core at its finest
Designed for eight countries, including Brazil and Korea.
The Korean jewelry label transforms everyday objects like bottle openers and carabiners into statement silhouettes.
The “Slate” collection draws inspiration from nature’s rugged elegance.
Inspired by the daily commute.
Featuring in the brand’s new SS24 campaign.
From “Mother of the Year” to Korea’s most “Hung Bottoms,” here are its top moments.
Built to defy stereotypes, XG is the X-Pop girl group spreading empowerment across the world.