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Fashion
10 Female-Led Korean Brands You Need To Know
From celebrity-favorites Leey and why not us, to rising names nibgnus and JICHOI.
By
YeEun Kim
Jan 19, 2021
6,853 Hypes
Culture
Airbnb Is Offering a Full K-Pop Experience for Fans
The virtual festival will feature “mukbang” sessions with Monsta X, makeup tutorials with Jamie and more.
By
YeEun Kim
Jan 19, 2021
585 Hypes
Film & TV
13 Korean Dramas To Look Forward to in 2021
‘The Penthouse,’ ‘Hospital Playlist’ and ‘Love Alarm’ will return with new episodes.
By
YeEun Kim
Jan 18, 2021
3,824 Hypes
Fashion
Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie
Many of its products have been sold out since the rumors surfaced online.
By
YeEun Kim
Jan 18, 2021
16,196 Hypes
Food
Gentle Monster To Launch Dessert Brand Nudake in Seoul
Probably the chicest cakes you’ll ever come across.
By
YeEun Kim
Jan 14, 2021
1,455 Hypes
Beauty
9 K-Beauty Brands That Are Sustainable and Cruelty-Free
Everything from skincare to makeup.
By
YeEun Kim
Jan 13, 2021
1,504 Hypes
Film & TV
Netflix Invests $700 Million USD To Produce More Korean Content
Building on the success of titles like ‘Start-Up,’ ‘Itaewon Class’ and ‘Sweet Home.’
By
YeEun Kim
Jan 12, 2021
3,022 Hypes
Food
Starbucks Launches Special-Edition Figures With PLAYMOBIL
Here’s where you can get your hands on the limited merch.
By
YeEun Kim
Jan 8, 2021
2,070 Hypes
Fashion
A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands
Chic, timeless bags designed in Seoul.
By
YeEun Kim
Jan 2, 2021
5,969 Hypes
Film & TV
These Are the 11 Best Korean Dramas of 2020
Add these to your binge playlist if you haven’t watched them already.
By
YeEun Kim
Dec 8, 2020
171,306 Hypes
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