Korea

Shake Shack Rolls Out Korean Bulgogi Burger and Makgeolli Shake
Food

Shake Shack Rolls Out Korean Bulgogi Burger and Makgeolli Shake

Created in partnership with traditional restaurant Hanilgwan and makgeolli brand Jipyeong Jujo.
3,181 Hypes

You Can Listen to "Butter" but Not "Gangnam Style" at Gyms in Seoul
Culture

You Can Listen to "Butter" but Not "Gangnam Style" at Gyms in Seoul

Workouts are allowed only if you play slower music.
525 Hypes

Oli London Faces Backlash After Coming Out as "Non-Binary Korean"
Culture

Oli London Faces Backlash After Coming Out as "Non-Binary Korean"

The British influencer is known to have undergone numerous surgeries to look like a K-pop star.
60,809 Hypes

5 K-Dramas To Watch If You Love Song Kang in 'Nevertheless'
Film & TV

5 K-Dramas To Watch If You Love Song Kang in 'Nevertheless'

Romance shows, horror series and more starring the breakout actor.
9,355 Hypes

Gucci Launches Exclusive Capsule for Its "GUCCI GAOK" Seoul Flagship
Fashion

Gucci Launches Exclusive Capsule for Its "GUCCI GAOK" Seoul Flagship

Bags and footwear dressed in traditional Korean colors.
544 Hypes


Mini Han Is a Pioneer in Breaking Stereotypes of South Korea's LGBTQ+ Community
Culture 

Mini Han Is a Pioneer in Breaking Stereotypes of South Korea's LGBTQ+ Community

The fashion insider and beauty queen talks navigating the pandemic as the co-owner of Itaewon’s popular gay bar, Trunk Seoul.
1,329 Hypes

Han Sohee Joins Charlotte Tilbury As First Korean Muse
Beauty

Han Sohee Joins Charlotte Tilbury As First Korean Muse

The makeup brand officially taps into the Korean market.
1,417 Hypes

Bring Your Crocs on a Trip to Korea With These Jibbitz Charms
Footwear

Bring Your Crocs on a Trip to Korea With These Jibbitz Charms

Spotlighting the cities of Seoul, Busan and Jeju.
470 Hypes

McDonald's Korea Dresses Its Stores in Purple for BTS Collaboration
Food

McDonald's Korea Dresses Its Stores in Purple for BTS Collaboration

Borahae!
1,906 Hypes

Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes
Fashion

Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes

Celebrities like KAI, Sunmi and Jay Park visited to celebrate the opening of “GUCCI GAOK.”
618 Hypes

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