Korea

Jessi on Her Love for Hip Hop and Making Money Moves
Music 

Jessi on Her Love for Hip Hop and Making Money Moves

The rapper spoke to HYPEBAE about her new music and signing with PSY’s P NATION.
5,288 Hypes

K-Pop Singer and Actress Goo Hara Found Dead at Home in Seoul
Culture

K-Pop Singer and Actress Goo Hara Found Dead at Home in Seoul

The former Kara member passes away at age 28.
2,641 Hypes

Here Are 8 Korean Beauty Brands With the Best Packaging
Beauty 

Here Are 8 Korean Beauty Brands With the Best Packaging

Instagram-worthy makeup and skincare from Dear Dahlia, tamburins and more.
12,632 Hypes


Louis Vuitton Celebrates the Opening of Its New Boutique in Seoul
Fashion

Louis Vuitton Celebrates the Opening of Its New Boutique in Seoul

With celebrities including Chloe Grace Moretz, Jessica Jung, EXO’s Sehun and more.
7,338 Hypes

Superga Teams up with YOOX on Matching "Couple-Twinning" Sneakers
Footwear

Superga Teams up with YOOX on Matching "Couple-Twinning" Sneakers

Inspired by Korean TV dramas.
577 Hypes

5 K-Beauty Trends You Need to Know for Fall/Winter 2019
Beauty 

5 K-Beauty Trends You Need to Know for Fall/Winter 2019

From “Newtro” looks to semi-matte lips.
17,926 Hypes


7 Emerging Female-Led Korean Brands You Need to Know
Fashion 

7 Emerging Female-Led Korean Brands You Need to Know

Ranging from streetwear to footwear.
4,139 Hypes

15 Cafés and Restaurants Every Fashion Lover Needs to Visit
Food 

15 Cafés and Restaurants Every Fashion Lover Needs to Visit

From Café Kitsuné to Simon Porte Jacquemus’ Citron.
31,564 Hypes

7 Korean Streetwear Brands That We're Really Into Right Now
Fashion 

7 Korean Streetwear Brands That We're Really Into Right Now

KANCO, Mahagrid, PUSHBUTTON and more are on our radar.
26,453 Hypes

MSCHF Cozies up for Fall with Its Latest FW19 Collection
Fashion

MSCHF Cozies up for Fall with Its Latest FW19 Collection

For the culture, not for the fashion.
999 Hypes

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