Korea

10 Female-Led Korean Brands You Need To Know
Fashion 

10 Female-Led Korean Brands You Need To Know

From celebrity-favorites Leey and why not us, to rising names nibgnus and JICHOI.
6,853 Hypes

Airbnb Is Offering a Full K-Pop Experience for Fans
Culture

Airbnb Is Offering a Full K-Pop Experience for Fans

The virtual festival will feature “mukbang” sessions with Monsta X, makeup tutorials with Jamie and more.
585 Hypes

13 Korean Dramas To Look Forward to in 2021
Film & TV

13 Korean Dramas To Look Forward to in 2021

‘The Penthouse,’ ‘Hospital Playlist’ and ‘Love Alarm’ will return with new episodes.
3,824 Hypes


Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie
Fashion 

Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie

Many of its products have been sold out since the rumors surfaced online.
16,196 Hypes

Gentle Monster To Launch Dessert Brand Nudake in Seoul
Food

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.
1,455 Hypes

9 K-Beauty Brands That Are Sustainable and Cruelty-Free
Beauty 

9 K-Beauty Brands That Are Sustainable and Cruelty-Free

Everything from skincare to makeup.
1,504 Hypes


Netflix Invests $700 Million USD To Produce More Korean Content
Film & TV

Netflix Invests $700 Million USD To Produce More Korean Content

Building on the success of titles like ‘Start-Up,’ ‘Itaewon Class’ and ‘Sweet Home.’
3,022 Hypes

Starbucks Launches Special-Edition Figures With PLAYMOBIL
Food

Starbucks Launches Special-Edition Figures With PLAYMOBIL

Here’s where you can get your hands on the limited merch.
2,070 Hypes

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands
Fashion 

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands

Chic, timeless bags designed in Seoul.
5,969 Hypes

These Are the 11 Best Korean Dramas of 2020
Film & TV

These Are the 11 Best Korean Dramas of 2020

Add these to your binge playlist if you haven’t watched them already.
171,306 Hypes

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