Fashion

LOEWE Taps South Korean Actor Lim Ji-Yeon as New Brand Ambassador

Featuring in the brand’s new SS24 campaign.

897 Hypes

LOEWE Taps South Korean Actor Lim Ji-Yeon as New Brand Ambassador

Featuring in the brand’s new SS24 campaign.

LOEWE just announced South Korean actor Lim Ji-Yeon as its newest brand ambassador, joining Taylor Russell and Yang Mi in the Spring/Summer 2024 campaign. Captured by long-term collaborator David Sims, the campaign tributes the different identities of artist Lynda Benglis, who served as the inspiration for this season.

Capturing each woman in “identical vignettes,” the campaign aims to showcase the wide range of emotions required of actors, with each actor offering their take on Benglis’ signature posed portraits. Showcasing the new SS24 collection, textural knits, draped dresses and twisted silhouettes take center stage.

Elsewhere, classic accessories make their own appearances, with still-life imagery depicting the likes of the Flamenco Purse, the Puzzle Bag and footwear styles like the Comic Folder Pump, Campo Mary Jane Mule, Toy Pump and Toy Ballerina.

Take a closer look at Lim Ji-Yeon in action above.

In other news, GANNI and Ace & Tate reunite for a second collaboration of sunglasses.

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