Gold Medalist Gabby Thomas Stars in CoverGirl's Newest Campaign
For the release of the new Eye Enhancer Wrap Tubing Mascara.
CoverGirl has just unveiled its newest innovation, the Eye Enhancer Wrap Tubing Mascara. For the campaign, CoverGirl tapped U.S. sprinter and three-time gold medalist Gabby Thomas to test out the brand’s first-ever tubing mascara. Just like Thomas’ impressive stamina, the new mascara is said to withstand even the most demanding runs.
When it comes to the new “Ready. Set. Wrap.” campaign, CoverGirl cites the Olympian‘s triumphant career as the main reason for the partnership. “Gabby Thomas’ elite performance and endurance mirror the power and long-lasting wear of Wrap Mascara’s breakthrough formula,” the brand says in a press release.
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Powered by a sweat-proof and water-resistant formula, the Eye Enhancer Wrap Tubing Mascara promises to last up to 30 hours. Not to mention, it features both clean and vegan ingredients. Thanks to its flexible tapered brush and lightweight tubing technology, the mascara delivers both instant definition and a voluminous, lash-extension effect. Although it won’t budge during the day, it’s easily removed with warm water — perfect for all of the busy beauty girls.
The Eye Enhancer Wrap Tubing Mascara retails for $13 USD and is available for purchase on Ulta’s website.
While you’re here, read our review of DedCool’s “Xtra Milk” perfume.
