OUAI Levels Up Your Boring Laundry Day Routine With Limited-Edition DedCool Collaboration
Turning OUAI’s best-selling fragrance into the ultimate “Dedtergent.”
Laundry day just got cooler as haircare brand OUAI has linked up with fragrance and lifestyle brand DedCool to release a Los Angeles-inspired detergent.
In efforts to hypebae the mundane act of doing laundry, OUAI has moved into a wild-card partnership with DedCool to bring its loved “Melrose Place” perfume into a limited-edition “Dedtergent.” The detergent features the original bergamot, lychee, cedarwood and white musk notes of OUAI”s stellar scent. The two female-founded brands came together through the mission that their products are for everyone and anyone.
From haircare to linens, OUAI x DedCool combines the best of both worlds: A laundry detergent that will wash your unmentionables clean and give you the experience of carrying an iconic scent everywhere you go — from top to bottom.
OUAI x DedCool “Melrose Place” Dedtergent ranges from $14 USD to $35 USD and can be purchased via OUAI‘s or DedCool‘s website.
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