From lip balm holders to mini hair kits, the accessory craze is entering the beauty space.
Alexa Demie, Megan Thee Stallion and more sat front row.
The brand has also debuted its new MATTE SLICK Mini Invisible Balm.
Meet the SUPER SLICK Lip Balm and EASY LASH Clean Lift Mascara.
HYPEBAE editors tried some of the best new makeup and skincare launches.