Glowny and the Khadra Twins Redefine L.A. Summer Style
In the new 2025 collection, “Hot Summer.”
It wasn’t that long ago that K-fashion label Glowny dipped into loungewear. Now the brand is back, bringing the heat with its 2025 “Hot Summer” collection, in collaboration SimiHaze Beauty founders and It Girls Simi and Haze Khadra.
The capsule, titled “The Space Between Destinations,” explores that in-between moment — not quite here, not quite there — drifting in the hazy, golden stretch of summer. And honestly, no one captures that dreamy Los Angeles vibe better than the Khadra sisters. With their effortlessly cool style, bronzed skin and otherworldly glow, the twins embody L.A. summer.
Shot along the sun-bleached desert highways outside the city, the campaign reflects the laid-back glamor the style icons are known for and which Glowny also caters to. The collection features pieces with polka dots, washed pastels, bright reds, bikini sets and breezy printed pants, all ideal for road trips, rooftop sunsets and spontaneous escapes. It’s ethereal, playful and a little nostalgic — like a sun-faded postcard from a summer you haven’t lived yet.
Glowny’s 2025 “Hot Summer” collection is out now. Glowny is stocked at HBX.
Click the gallery to see some of the campaign.
For more new fashion drops, read about Duke + Dexter’s new poolside SS25 capsule.
