Fashion Twins Simi & Haze Launch Namesake Beauty Brand
Kicking off with three multipurpose products for the eyes, cheeks and lips.
The official launch was first teased with the EYE PLAY stickers, a range of holographic and neon-colored decals perfect for colorful makeup looks. Focusing on the future of beauty, the label aims to create products to be used universally.
The inaugural release arrives with three core makeup goods. The Velvet Blur Matte Lip Balm, available in 12 shades, boasts a lightweight texture yet strong pigment that delivers a matte finish to the lips. Ranging from blush nude to deep berry hues, the vegan and cruelty-free formula is made to keep the skin hydrated. Meanwhile, the Sun Flush All Over Tint is a multipurpose serum in five tints that can be applied onto the eyes, cheeks and lips with a semi-matte texture. Rounding out the launch is the Lip Trace Liner, a pillowy formula that keeps the lips plump with jojoba oil.
Peep the offerings down below. Priced at $24, $35 and $36 USD for the lip liner, multipurpose serum and lip balm respectively, SIMIHAZE BEAUTY’s “Capsule 1” collection is now available online.
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