South Korea

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand
Beauty

Meet NONFICTION, South Korea's Trendiest Beauty and Lifestyle Brand

The label is launching overseas for the first time.
1,096 Hypes

TRI.BE, the Rookie K-Pop Girl Group With Big Dreams
Music 

TRI.BE, the Rookie K-Pop Girl Group With Big Dreams

The members talk confidence, sacrifices and what keeps them going.
15,522 Hypes

Korean Archer An San Receives Sexist Comments for Her Short Hair
Culture

Korean Archer An San Receives Sexist Comments for Her Short Hair

The athlete has won three gold medals for Team Korea at the Tokyo Olympics.
7,736 Hypes

Shake Shack Rolls Out Korean Bulgogi Burger and Makgeolli Shake
Food

Shake Shack Rolls Out Korean Bulgogi Burger and Makgeolli Shake

Created in partnership with traditional restaurant Hanilgwan and makgeolli brand Jipyeong Jujo.
4,996 Hypes

You Can Listen to "Butter" but Not "Gangnam Style" at Gyms in Seoul
Culture

You Can Listen to "Butter" but Not "Gangnam Style" at Gyms in Seoul

Workouts are allowed only if you play slower music.
538 Hypes


Oli London Faces Backlash After Coming Out as "Non-Binary Korean"
Culture

Oli London Faces Backlash After Coming Out as "Non-Binary Korean"

The British influencer is known to have undergone numerous surgeries to look like a K-pop star.
60,967 Hypes

5 K-Dramas To Watch If You Love Song Kang in 'Nevertheless'
Film & TV

5 K-Dramas To Watch If You Love Song Kang in 'Nevertheless'

Romance shows, horror series and more starring the breakout actor.
11,158 Hypes

Gucci Launches Exclusive Capsule for Its "GUCCI GAOK" Seoul Flagship
Fashion

Gucci Launches Exclusive Capsule for Its "GUCCI GAOK" Seoul Flagship

Bags and footwear dressed in traditional Korean colors.
564 Hypes

Mini Han Is a Pioneer in Breaking Stereotypes of South Korea's LGBTQ+ Community
Culture 

Mini Han Is a Pioneer in Breaking Stereotypes of South Korea's LGBTQ+ Community

The fashion insider and beauty queen talks navigating the pandemic as the co-owner of Itaewon’s popular gay bar, Trunk Seoul.
1,348 Hypes

Han Sohee Joins Charlotte Tilbury As First Korean Muse
Beauty

Han Sohee Joins Charlotte Tilbury As First Korean Muse

The makeup brand officially taps into the Korean market.
1,622 Hypes

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