WTF Is TikTok’s “Girlfriend Air” Trend?
Sex & Dating

WTF Is TikTok’s “Girlfriend Air” Trend?

“They just look like the most regular capsule closet Zara catalog man, no personality. All muted, neutral tones.”
6,613 Hypes

"Unapproachable Makeup" Is for the Girlies That Want To Be Left Tf Alone
Beauty

"Unapproachable Makeup" Is for the Girlies That Want To Be Left Tf Alone

It’s giving “Get tf out of my face.”
2,894 Hypes

According to TikTok, This $9 USD Spray Is the Cure to "Stinky Armpit Girly" Syndrome
Beauty

According to TikTok, This $9 USD Spray Is the Cure to "Stinky Armpit Girly" Syndrome

Literally don’t “sweat” it, we’ve got you covered.
2,146 Hypes

Beauty Brands Are Activating on College Campuses — but HBCUs Are Still Being Left Out
Beauty

Beauty Brands Are Activating on College Campuses — but HBCUs Are Still Being Left Out

With over 107 HBCUs, why are they still an afterthought?
3,234 Hypes

Ariana Grande's Signature Ponytail Has Taken a Trip to the 1940s
Beauty

Ariana Grande's Signature Ponytail Has Taken a Trip to the 1940s

It’s giving vintage, pin-up babe.
704 Hypes

This Black Model's NYFW Experience Shows That Racism Still Runs Rampant in the Beauty Industry
Beauty

This Black Model's NYFW Experience Shows That Racism Still Runs Rampant in the Beauty Industry

“I look like a ghost.” — Megan Milan
3,461 Hypes

Winnie The Pooh Would Be Obsessed With TikTok's "Honey Lips"
Beauty

Winnie The Pooh Would Be Obsessed With TikTok's "Honey Lips"

And it’s as good as it sounds.
1,310 Hypes

"Cinnamon Spice Girl" Makeup Is "Latte" Makeup's Popular Sister-Cousin
Beauty

"Cinnamon Spice Girl" Makeup Is "Latte" Makeup's Popular Sister-Cousin

For the girlies that like sugar, spice and everything nice.
1,785 Hypes

"Cowboy Copper" Is the Fall 2023 Breakout Hair Color TikTok Is Living For
Beauty

"Cowboy Copper" Is the Fall 2023 Breakout Hair Color TikTok Is Living For

Giddyup, cowgirls.
4,633 Hypes

Meet flowerovlove, the Indie Pop Star Who Styles Her Fans
Music

Meet flowerovlove, the Indie Pop Star Who Styles Her Fans

In our latest instalment of BAEwatch, we speak to the 18-year-old artist about her career journey and relationship with her fans.
44,988 Hypes

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