Sex & Dating

WTF Is TikTok’s “Girlfriend Air” Trend?

“They just look like the most regular capsule closet Zara catalog man, no personality. All muted, neutral tones.”

6,514 Hypes

If you spend time on TikTok, you’ve seen the “boyfriend air” trend where femmes document their perfect attire before a boyfriend hang-out and leave looking disheveled and unloved. Well, in true TikTok fashion, “girlfriend air” or the “girlfriend effect” entered the chat, shortly thereafter.

@babeshelle Its a pokemon evolution✨ #girlfriendeffect #gfbf #boyfriendglowup #couplestiktok #boyfriendair #boyfriendairtheory #boyfriendhair #fyp #fy #fypシ゚viral ♬ original sound – Shèlle


The Girlfriend effect or “girlfriend air” is when a guy starts dating a woman and over time, becomes more attractive and fashionable. From his career to his physical aesthetic, he just looks better. Of course, this has encouraged an entire app of women to low-key drag their boyfriends — with permission — in 60 second roundups of his “before” and “after.”

@notwildlinAlso it was 2019- people were in skinny jeans lmao♬ original sound – NotWildlin

The before photos usually cross two categories: carefree bro with admittedly no fashion sense or one with their own quirky edge, or in other words, personal style. For example, one boyfriend loved his crop tops and tiny shorts. However, the after photos appear more visually curated, and according to these women, success came after they shared the preferred shopping list.

One TikTok creative, Notwildin, shared his rebuttal. ”I feel like I’m losing my mind because they’ll share a bunch of photos,” hoping to reveal how their girlfriend has “elevated their personal style,” he said. But in all reality, “it’s just a picture of him in streetwear.” “They just look like the most regular capsule closet Zara catalog man, no personality… all muted, neutral tones.”

Are the girlies giving themselves too much credit? Or do the boys have a lot to be grateful for? According to him, the only difference is that the girls taught their men “how to repress themselves.”

In other news, check out our latest installment of Ask a (S)expert — G-Spot edition.

Read Full Article
Text By
and
Share this article

What to Read Next

TikTok’s Rosemary Oil Trend, Explained
Beauty

TikTok’s Rosemary Oil Trend, Explained

A beauty miracle to lengthen and thicken your hair, or just an over-hyped myth? Trichologists weigh in.
3,696 Hypes

Lipstick Condoms Are Officially a *Thing* With Tiktok's "Latex Lips" Trend
Beauty

Lipstick Condoms Are Officially a *Thing* With Tiktok's "Latex Lips" Trend

Instead of lube, we’re going for high-shine gloss.
4,129 Hypes

Are Vipsticks the Next Sexual Wellness Trend?
Sex & Dating

Are Vipsticks the Next Sexual Wellness Trend?

A skin-nourishing pleasure primer for your “lower lips.”
13,910 Hypes


New Study Reveals Gen Z Sex Trends
Sex & Dating

New Study Reveals Gen Z Sex Trends

Could this “sex recession” finally be over?
8,868 Hypes

Latto Rips Blumarine SS24 "Out The Plastic"
Fashion

Latto Rips Blumarine SS24 "Out The Plastic"

Join Hypebae as her plus one.
1,789 Hypes

From Being a Neuroscience Science Major To Dressing Beyonce for 'Renaissance' — Brandon Blackwood Has Tea To Spill
Beauty

From Being a Neuroscience Science Major To Dressing Beyonce for 'Renaissance' — Brandon Blackwood Has Tea To Spill

The designer even shares deets on the holy grail skincare product he’s gatekeeping and more.
3,415 Hypes

Ask a (S)expert: “How Do I Find My G-Spot?”
Sex & Dating

Ask a (S)expert: “How Do I Find My G-Spot?”

Welcome to our new series led by Gigi Fong, Hypebae’s in-house sex and dating editor.
13,877 Hypes

Givenchy Embraces Classic Parisian Chic for SS24
Fashion

Givenchy Embraces Classic Parisian Chic for SS24

Inspired by Hubert de Givenchy’s love of roses.
1,653 Hypes

Take a Look at Jordan Brand's Holiday 2023 Retro Collection Line-up
Footwear

Take a Look at Jordan Brand's Holiday 2023 Retro Collection Line-up

Featuring the return of the Air Jordan 1 High OG.
1,657 Hypes

Rick Owens Turns Paris Fashion Week Pink
Fashion

Rick Owens Turns Paris Fashion Week Pink

Presenting the SS24 collection at Palais de Tokyo.
2,266 Hypes

ICYMI: Beyonce and Megan Thee Stallion's Chrome 'Renaissance' Nails Are Literally "1 of 1"
Beauty

ICYMI: Beyonce and Megan Thee Stallion's Chrome 'Renaissance' Nails Are Literally "1 of 1"

It’s giving custom. It’s giving bespoke.
3,230 Hypes

Jennifer Lopez's Gray Manicure Just Screams "J.Crew-Esque" Luxe
Beauty

Jennifer Lopez's Gray Manicure Just Screams "J.Crew-Esque" Luxe

She’s not new to this, she’s true to this.
10,664 Hypes

The 8 Best Beauty Drops of September That Deserve "The Hype"
Beauty

The 8 Best Beauty Drops of September That Deserve "The Hype"

It’s time for that fall overhaul.
1,663 Hypes

Jimmy Choo Unveils an Exclusive Paris Pop-Up
Fashion

Jimmy Choo Unveils an Exclusive Paris Pop-Up

Designed by Crosby Studios.
1,495 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.