M&S Taps Coco de Mer for Its Most Intimate Collaboration Yet
Alongside a campaign starring Alva Claire.
M&S is giving your lingerie drawer a luxury upgrade, teaming up with British label Coco de Mer on a 24-piece collection that puts confidence, self-expression and feel-good dressing front and center.
Launching as M&S celebrates 100 years of fashion and Coco de Mer marks its 25th anniversary, the partnership brings the latter’s sensual design codes to the high-street staple’s signature expertise in fit and quality. Fronted by London-born model Alva Claire, the campaign champions lingerie as something to be chosen for yourself, rather than simply for someone else.
The collection spans four distinct ranges, each with its own mood. “Reverie” leads with rich emerald satin and Art Deco-inspired embroidery, while “Belle” takes a softer approach through delicate eyelash lace in crimson and black. Elsewhere, “Enigma” combines metallic accents and intricate embroidery for a dose of boudoir-inspired glamor, while “Siren” explores midnight-blue satin, floral detailing and contemporary cut-outs.
Across the lineup, sumptuous fabrics and delicate finishes bring a more indulgent feel to everyday intimates, with sizes ranging from 30 to 42, busts from A to H and XS to XL. The price point also keeps the luxury-inspired lingerie accessible without compromising on design, so don’t sleep on this one. Head to the M&S website to shop the collection.
