Fruity Booty Dropped a Ballet-Inspired Collection
Looking through a lens of movement and self-expression.
Fruity Booty is giving lingerie a dancer’s touch. The London-based label unveiled the second drop of its Fall/Winter 2026 collection, looking to ballet and the functionality of dancewear for a fresh take on dressing from the inside out.
Shot in a London ballet studio by Daniella Maiorano and styled by Jazz Mignone, the campaign captures the collection through the lens of movement and self-expression. Much like a dancer’s uniform, the pieces are designed to fit, move and breathe, while celebrating the body rather than simply dressing it. It’s an approach that feels true to Fruity Booty’s wider ethos that lingerie should be as expressive as the clothes we wear on top.
The dancewear inspiration runs through the collection’s color palette and finer details, bringing together practicality and personality without compromising on comfort. Think of it as a reminder that what’s underneath can be just as much a part of your personal style as the rest of your outfit.
Founded by Hattie Tennant, Fruity Booty is a female-led label known for its experimental approach to underwear, swimwear and clothing. The brand works primarily with deadstock and responsibly sourced fabrics, producing its designs in small batches, and is B Corp-certified, so you know the investment you make is worth it.
Head to the brand’s website to shop the collection and add a little ballet-inspired movement to your lingerie drawer.
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