KATSEYE's Daniela Avanzini Is the Face of Lounge's Latest Campaign
With a series of intimate portraits.
British lingerie-turned-lifestyle brand Lounge just tapped KATSEYE’s Daniela Avanzini as the first face of “CAST by Lounge,” a new creative platform spotlighting women who embody its signature blend of confidence and sexiness, with a little bit of comfort.
Founded in 2016, Lounge built its name on the idea that women shouldn’t have to choose between feeling comfortable and feeling sexy. A decade later, the brand has expanded beyond lingerie into clothing, shoes and bags, while keeping its focus on fit and celebrating the female form.
For the inaugural campaign, Avanzini brings her playful, self-assured energy to a series of intimate portraits. Editorial poses, extreme close-ups and carefully considered framing put the focus on shape and movement, capturing a more intimate side of the KATSEYE star.
“I loved the idea of showing a more personal, intimate side of myself, something people don’t always get to see with KATSEYE,” the star shared, adding that the brand made her feel comfortable enough to be herself. At the center of the campaign are two signature pieces: the Balconette Bra and ContourSoft Leggings, designed to flatter and move with your body, whatever you may be doing.
Following Lounge’s collaboration with Emily Ratajkowski last year, “CAST” marks the brand’s latest celebrity partnership and a new chapter in its evolution, one that puts individuality front and center, with no single definition of what it means to be a woman.
Check out the campaign above and head to the brand’s website to shop the collection.
