5 Smudge-Proof Lipsticks That Won't Rub Off on Your Face Mask
Beauty 

5 Smudge-Proof Lipsticks That Won't Rub Off on Your Face Mask

For your best bold lip yet.
7,262 Hypes

A Brief History of Blush: Why Rosy Cheeks Are Trending
Beauty 

A Brief History of Blush: Why Rosy Cheeks Are Trending

Blush sales are on rise, and COVID might have something to do with it.
12,006 Hypes

Pat McGrath Labs Is Finally Launching Blush
Beauty

Pat McGrath Labs Is Finally Launching Blush

With blush sales on the rise, McGrath’s release is a timely one.
6,453 Hypes

Sephora's Massive Spring Sale Is Here
Beauty

Sephora's Massive Spring Sale Is Here

Here’s what we’re eyeing from the beauty blowout.
3,933 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Fashion 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

Including collabs from Simone Rocha x H&M, as well as CdG PLAY x Nike x Converse.
11,115 Hypes

Pat McGrath Labs Is Relaunching Its Fan Favorite LiquiLUST Lipstick
Beauty

Pat McGrath Labs Is Relaunching Its Fan Favorite LiquiLUST Lipstick

Back by popular demand.
1,474 Hypes

Rock the Ultimate Red Lip With Pat McGrath Labs' "Crimson Couture" Kit
Beauty

Rock the Ultimate Red Lip With Pat McGrath Labs' "Crimson Couture" Kit

The only duo you need this winter season.
594 Hypes

Makeup Artist Pat McGrath Named D.B.E., Dame of the British Empire
Beauty

Makeup Artist Pat McGrath Named D.B.E., Dame of the British Empire

For her influence in the fashion and beauty industries.
5,288 Hypes

The HYPEBAE Best: All the Beauty Products We Loved in 2020
Beauty 

The HYPEBAE Best: All the Beauty Products We Loved in 2020

From skincare to makeup to haircare, our editors share 20 of their beauty faves this year.
11,124 Hypes

12 Days of Holiday Gifts, but Make It Diverse: A Guide to Shopping Black-Owned Brands
Fashion 

12 Days of Holiday Gifts, but Make It Diverse: A Guide to Shopping Black-Owned Brands

Unwrap high-end favorites and hidden gems from small businesses.
4,937 Hypes

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