Beauty

Pat McGrath Labs Is Finally Launching Blush

With blush sales on the rise, McGrath’s release is a timely one.

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2,618 Hypes

Pat McGrath Labs Is Finally Launching Blush

With blush sales on the rise, McGrath’s release is a timely one.

It’s the drop we’ve all been waiting for — Pat McGrath Labs is releasing blush next month.

Six years after the launch of her eponymous brand, legendary makeup artist Pat McGrath will introduce a range of nine powder blushes to her lineup of foundations, eyeshadows and lipsticks. In typical McGrath fashion, the new offerings arrive in exquisite packaging — black lacquered compacts open to reveal rounds of power embossed with roses. Shades range from coral “Nymphette” to brick red “Electric Bloom” to fuchsia “Cherish,” offering both subtle and bold options.

According to the brand, blush is McGrath’s most requested release ever. In fact, the rosy-hued powder has become an unlikely makeup hero during the pandemic. According to The New York Times, demand for blush is rising, rendering it the third-most searched beauty product in the United States.

Pat McGrath Labs’ “Divine Blush” collection starts at $38 USD and will launch at the brand’s website in late May.

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