Beauty

IT Cosmetics Faces Backlash for Its Lack of Foundation Shades

Another one.

By
2,617 Hypes

IT Cosmetics Faces Backlash for Its Lack of Foundation Shades

Another one.

Following the recent Tarte controversy, it is clear that customers are looking at brands to offer a wider range of shades, and are quick to point out when diversity is lacking. After Rihanna’s Fenty Beauty caused a stir in the beauty community, several brands have been questioned for not including a range of shades, and IT Cosmetics is the latest label under fire for a lack of inclusivity in its products.

When the beauty brand revealed its new Bye Bye Foundation on Instagram, followers were quick to point out the lack of shades showcased in the colour matching chart that ranged from “Fair” to “Deep.” After Refinery 29 reached out to the brand, a representative explained that they are “working on a new complexion product that will be available in 40+ shades early next year,” which is an excuse that has been used many times before.

Following the praise of Fenty Beauty’s inclusive foundation line and Kylie Jenner‘s eponymous Kylie Cosmetics 30-shade concealer range, we can only hope that brands will continue to become more inclusive in the near future. Don’t miss our round-up of five foundations all women of color should try, while you’re at it.

Read Full Article
Share this article

What to Read Next

In Living Color: Here Are 6 Beauty Brands That Have an Extensive Foundation Shade Range
Beauty

In Living Color: Here Are 6 Beauty Brands That Have an Extensive Foundation Shade Range

These brands are challenging diversity and inclusion norms.
1,069 Hypes

MAC Cosmetics Teams up With Marvel Studios for 'Black Panther: Wakanda Forever' Collection
Beauty

MAC Cosmetics Teams up With Marvel Studios for 'Black Panther: Wakanda Forever' Collection

Revealing a rich 18-piece collection.
4,904 Hypes

TikTok Says You Need to Apply Foundation With Your Hands for a Flawless Base — And It’s True
Beauty

TikTok Says You Need to Apply Foundation With Your Hands for a Flawless Base — And It’s True

Please just remember to wash your hands.
1,697 Hypes


Sunnies Face Introduces New Fluffmatte Shades in "The Pinks" Lipstick Collection
Beauty

Sunnies Face Introduces New Fluffmatte Shades in "The Pinks" Lipstick Collection

Completing the 24-color lineup.
2,024 Hypes

Mary Young Is Changing the Lingerie Industry with Her Eponymous Label
Fashion 

Mary Young Is Changing the Lingerie Industry with Her Eponymous Label

No underwire or padding here.
12,065 Hypes

Aly Raisman Delivers a Powerful Statement After Larry Nassar's Sentencing
Culture

Aly Raisman Delivers a Powerful Statement After Larry Nassar's Sentencing

The team doctor was sentenced to 40-175 years in prison for sexual abuse & child pornography.
2,056 Hypes

Treat Yourself to Christian Louboutin's Luxury Rouge Collection
Beauty

Treat Yourself to Christian Louboutin's Luxury Rouge Collection

Featuring two brand-new products.
2,673 Hypes


K-Pop Queen HyunA Fronts PUMA's Latest "Do You" Campaign
Footwear

K-Pop Queen HyunA Fronts PUMA's Latest "Do You" Campaign

She rocks the Suede Platform Trace in pink and black.
14,141 Hypes

Which It-Model Has the Best Off-Duty Street Style?

Which It-Model Has the Best Off-Duty Street Style?

We’ll find out.
26,097 Hypes

Nike's Futuristic Air Huarache City Is a Winter Must-Have
Footwear

Nike's Futuristic Air Huarache City Is a Winter Must-Have

“Sand” arrives with a premium leather upper.
10,809 Hypes


Carhartt WIP Presents a Graphic-Heavy Spring/Summer 2018 Collection
Fashion

Carhartt WIP Presents a Graphic-Heavy Spring/Summer 2018 Collection

Capturing the essence of relaxation.
5,771 Hypes

Streetwear Barbie Is Now Officially a Thing, Thanks to Ava Nirui
Fashion

Streetwear Barbie Is Now Officially a Thing, Thanks to Ava Nirui

Custom dolls are the best dolls.
5,229 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.