Beauty

IT Cosmetics Faces Backlash for Its Lack of Foundation Shades

Another one.

2,789 Hypes

IT Cosmetics Faces Backlash for Its Lack of Foundation Shades

Another one.

Following the recent Tarte controversy, it is clear that customers are looking at brands to offer a wider range of shades, and are quick to point out when diversity is lacking. After Rihanna’s Fenty Beauty caused a stir in the beauty community, several brands have been questioned for not including a range of shades, and IT Cosmetics is the latest label under fire for a lack of inclusivity in its products.

When the beauty brand revealed its new Bye Bye Foundation on Instagram, followers were quick to point out the lack of shades showcased in the colour matching chart that ranged from “Fair” to “Deep.” After Refinery 29 reached out to the brand, a representative explained that they are “working on a new complexion product that will be available in 40+ shades early next year,” which is an excuse that has been used many times before.

Following the praise of Fenty Beauty’s inclusive foundation line and Kylie Jenner‘s eponymous Kylie Cosmetics 30-shade concealer range, we can only hope that brands will continue to become more inclusive in the near future. Don’t miss our round-up of five foundations all women of color should try, while you’re at it.

Read Full Article
Text By
Share this article

What to Read Next

Can We Talk About The Black Foundation Shade That's Going Viral On TikTok?
Beauty

Can We Talk About The Black Foundation Shade That's Going Viral On TikTok?

There’s a lesson to be learned for all.

What's the Deal with Urban Decay's "Face Bond" Hybrid Foundation?
Beauty

What's the Deal with Urban Decay's "Face Bond" Hybrid Foundation?

Everything you need to know about the product that has #BeautyTok in a chokehold.

Fenty Beauty Is Launching an Improved Version of Its Discontinued Hydrating Foundation
Beauty

Fenty Beauty Is Launching an Improved Version of Its Discontinued Hydrating Foundation

Introducing the new Soft’Lit Naturally Luminous Longwear Foundation.


CELINE Debuts Its First Ever Cosmetics Line
Beauty

CELINE Debuts Its First Ever Cosmetics Line

During the digital showcase of its Winter 2024 collection.

Mary Young Is Changing the Lingerie Industry with Her Eponymous Label
Fashion 

Mary Young Is Changing the Lingerie Industry with Her Eponymous Label

No underwire or padding here.

Aly Raisman Delivers a Powerful Statement After Larry Nassar's Sentencing
Culture

Aly Raisman Delivers a Powerful Statement After Larry Nassar's Sentencing

The team doctor was sentenced to 40-175 years in prison for sexual abuse & child pornography.

Treat Yourself to Christian Louboutin's Luxury Rouge Collection
Beauty

Treat Yourself to Christian Louboutin's Luxury Rouge Collection

Featuring two brand-new products.

Nike's Air VaporMax Plus Arrives in "Tropical Sunset"
Footwear

Nike's Air VaporMax Plus Arrives in "Tropical Sunset"

A kick of color.

K-Pop Queen HyunA Fronts PUMA's Latest "Do You" Campaign
Footwear

K-Pop Queen HyunA Fronts PUMA's Latest "Do You" Campaign

She rocks the Suede Platform Trace in pink and black.

Which It-Model Has the Best Off-Duty Street Style?

Which It-Model Has the Best Off-Duty Street Style?

We’ll find out.

Nike's Futuristic Air Huarache City Is a Winter Must-Have
Footwear

Nike's Futuristic Air Huarache City Is a Winter Must-Have

“Sand” arrives with a premium leather upper.


Carhartt WIP Presents a Graphic-Heavy Spring/Summer 2018 Collection
Fashion

Carhartt WIP Presents a Graphic-Heavy Spring/Summer 2018 Collection

Capturing the essence of relaxation.

Streetwear Barbie Is Now Officially a Thing, Thanks to Ava Nirui
Fashion

Streetwear Barbie Is Now Officially a Thing, Thanks to Ava Nirui

Custom dolls are the best dolls.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.