Ella of MEOVV Is Global Brand Ambassador of MAC
“Ella’s effortless elegance mirrors the softness at the heart of these modern formulas.” — Nicola Formichetti
MAC Cosmetics has just announced its newest global brand ambassador: Ella Gross of K-pop group MEOVV. Citing the star’s impact on both the music and beauty world, MAC says the newly announced partnership seamlessly aligns with its ethos of unapologetic artistry and self expression.
“Growing up between different cultures and creative worlds, MAC was the makeup I practiced with, the makeup I wore on stage and the makeup I kept returning to as I figured out my own style,” Ella says in a press release. “It’s always encouraged me to experiment, transform and express who I am in the moment – and stepping into this partnership now feels like the right next chapter for me as an artist.”
For her first campaign as brand ambassador, Ella debuts MAC’s brand new Powder Kiss Hazy Matte Lipstick, a blurred, matte lip color, along with the Powder Kiss Lip + Cheek Mousse, a lightweight, multi-use product for the lips and cheeks. Harping on Ella’s signature subtle yet fresh beauty aesthetic, the partnership aims to further celebrate the brand’s new innovative line of powder kiss products by merging influences from the East and West.
While you’re here, read about why makeup artists say the red lip is here to stay.
