Celebrity-favorite fine jewelry brand, Alison Lou unveils its second capsule collection in a stunning campaign featuring Paloma Elsesser. The latest LOUCITE range features all new accessories. With the debut of this range, the company presents a new business model – pieces from the original LOUCITE line, will no longer be produced or sold. When the first collection launched earlier in the year, it swiftly sold out three times. Emily Ratajkowski starred in the previously released campaign.
Paloma is the ideal muse for Alison Lou. The plus-size model has risen swiftly within the industry. Her genuine candor and awareness of how her large Instagram following plays a role in the representation of plus-sized women is admirable. When speaking on this topic with W magazine she shared: “The general commentary and discourse is about how the work that I do aids them, whether it be getting dressed or feeling better in their body and who they are whether it be skin color, race, size so I just want them to feel a part of my day in some way—of the way I see the world.”
Since dropping the LOUCITE line, the New York-based company counts Gigi Hadid, Tracee Ellis Ross and Selena Gomez as fans. The pieces which are made of lucite feature hand-painted enamel in different sizes. The latest drop is a bit different from the previously released Spring 2018 diffusion collection.
Designer Alison Chemla shared her thoughts on the newest line:
“The release of new colors has always been part of the LOUCITE plan, and for this second capsule, we decided to take the color palette of our jelly hoops in a much brighter direction. When we saw the electric neon hues all over the fashion week runways this season we knew we were on the right track. With this second drop we also introduced a new category to the LOUCITE family. The cuffs are fun, easy and add a splash of color to every outfit.”
Head over to Alison Lou’s web store to purchase the new Jelly hoops and Jelly cuff set for $145 USD and $265 USD, respectively. Take a look at the latest campaign in the gallery above and below.